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The 10-Step Sports Opportunity Framework
After thousands of conversations with founders & investors, here is a 10-step framework that works on how to spot the next big opportunity in sports.
Jun 25
•
Andrew Petcash
15
1
The Soccer Industry: Mapping the Future of the Game
Ahead of the 2026 FIFA World Cup, we break down the technologies, companies, and investment trends reshaping the world's most popular sport.
Jun 4
•
Andrew Petcash
11
5 Key Sports Business Takeaways (Post-PEAK Conference)
After sitting with it for a few weeks, the PEAK Sports Conference revealed something much bigger than a few sports tech trends.
May 28
•
Andrew Petcash
17
1
Buying vs. Building in Sports
Why the smartest operators in sports are increasingly acquiring instead of starting from scratch.
May 14
•
Andrew Petcash
22
The Sideline Economy (And Why It’s Bigger Than You Think)
The hidden layer of sports quietly becoming a multi-billion-dollar opportunity.
Apr 16
•
Andrew Petcash
16
2
The AI Era of Sports: Opportunity, Chaos, and a Return to Reality
A deep dive into the intersection of innovation, manipulation, and real-world signal in sports.
Apr 2
•
Andrew Petcash
11
The Biggest Lie in SportsTech (And How Teamworks Proved It Wrong)
The playbook behind one of sports tech’s most misunderstood success stories.
Feb 5
•
Andrew Petcash
19
The Platformization of Recreational Sports (and what this means)
Evaluating the digitization of competition in sports (and how technology is transforming the experience).
Jan 29
•
Andrew Petcash
19
1
The Rise of Smart Courts: And How They Will Redefine Sports
The court is now the computer...a deep dive into the infrastructure shift happening across global sports.
Dec 11, 2025
•
Andrew Petcash
20
Reaching $1billion as a Sports Tech Company
A look at the key factors that helped sports companies reach these marks and the state of the sports tech market today.
Nov 6, 2025
•
Andrew Petcash
17
This Countries Sports Tech Boom Is Defying Europe’s Venture Slowdown
A hidden pocket of sports tech that unveils a lot about how individual regions can set a standard for technology.
Oct 30, 2025
•
Andrew Petcash
13
A New Sports Playbook: Turn Public, Go Crypto, and Merge the Two
A fascinating trend is taking place with sports companies and no one is talking about it, except us.
Oct 16, 2025
•
Andrew Petcash
15
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