Sports Tech

Inside Look at Basketball Technology (and the transformation of the game)

Exploring the future of a sport that has given me so much...Basketball.

Oct 1 • Andrew Petcash

Football Tech (and the future of the sport)

Analyzing the evolution of the game from a technology perspective and looking at some of those companies.

Sep 17 • Andrew Petcash

Why Outsiders Will Keep Winning in Sports

Curious about family offices and how they invest in sports?

Aug 20 • Andrew Petcash

What We Can Learn From Underdog's $1.3B Exit

What every founder, investor, and sports executive can learn from one of the fastest-growing companies in sports.

Aug 6 • Andrew Petcash

The Agentic AI Era Is Coming for Sports

Exploring the shift from information to execution. Job loss or creation? History of how we got here and the benefits agents will bring to sports.

Jul 9 • Andrew Petcash

The 10-Step Sports Opportunity Framework

After thousands of conversations with founders & investors, here is a 10-step framework that works on how to spot the next big opportunity in sports.

Jun 25 • Andrew Petcash

The Soccer Industry: Mapping the Future of the Game

Ahead of the 2026 FIFA World Cup, we break down the technologies, companies, and investment trends reshaping the world's most popular sport.

Jun 4 • Andrew Petcash

5 Key Sports Business Takeaways (Post-PEAK Conference)

After sitting with it for a few weeks, the PEAK Sports Conference revealed something much bigger than a few sports tech trends.

May 28 • Andrew Petcash

Buying vs. Building in Sports

Why the smartest operators in sports are increasingly acquiring instead of starting from scratch.

May 14 • Andrew Petcash

The Sideline Economy (And Why It’s Bigger Than You Think)

The hidden layer of sports quietly becoming a multi-billion-dollar opportunity.

Apr 16 • Andrew Petcash

The AI Era of Sports: Opportunity, Chaos, and a Return to Reality

A deep dive into the intersection of innovation, manipulation, and real-world signal in sports.

Apr 2 • Andrew Petcash

The Biggest Lie in SportsTech (And How Teamworks Proved It Wrong)

The playbook behind one of sports tech’s most misunderstood success stories.

Feb 5 • Andrew Petcash

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