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The Olympic Sport Quietly Entering Mainstream: Fencing
Some cool upcoming Profluence events followed up by a deep dive into a sport rapidly transforming, creating opportunity in the chaos.
Mar 12
•
Andrew Petcash
15
The 5 Layers of the New Sports Media Economy
Analyzing the rapidly shifting media landscape and what that means for the industry.
Mar 5
•
Andrew Petcash
18
2
Modeling The New College Sports
A Mini CBA Blueprint, What PE deals look like, Opportunities, and the Ripple Effects on Olympic Programs.
Feb 26
•
Andrew Petcash
20
1
Breaking Down the Winter Olympics Ecosystem (and where opportunities lie)
A deep exploration of the tech, data, and how to sell to NGBs, IOC, and the platformization of sports.
Feb 12
•
Andrew Petcash
15
The Problems (and Solutions) of Emerging Sports Leagues
Why the next decade of sports won’t be defined by what’s played, but by how it’s experienced.
Jan 22
•
Andrew Petcash
11
Institutions are Transforming: And Sports Will Feel Its Impact
The great sports exit: leaving the old system behind and creating something new.
Dec 4, 2025
•
Andrew Petcash
15
How China is Gaining Sports Marketshare: The Rise of Anta
While Saudi Arabia is deploying into sports IP, China is quietly taking over one of the most important segments of the industry.
Oct 9, 2025
•
Andrew Petcash
11
The Fast Follower Strategy (And It's Entrance into Sports)
A look at the changing game of "distribution" that founders are utilizing across sports and consumer categories led by influencers.
Sep 18, 2025
•
Andrew Petcash
16
2
The New Country Club: Fitness as the Ultimate Social Status
We are in the early innings of a major transformation set to redefine not only fitness, but social status and everyday lifestyles.
Sep 4, 2025
•
Andrew Petcash
21
1
The Great Experientializing: Sports Are About to Get a Whole Lot Weirder
The future of sports are is going to be weirder, wilder, and WAY MORE experiential. Let's break down where it's going next.
Aug 21, 2025
•
Andrew Petcash
32
Sports Is Having Its “Religion Moment”
The same forces that built sports empires are now breaking them apart. Massive changes are on the horizon.
Aug 7, 2025
•
Andrew Petcash
32
1
The Beginning of Creator-Led Sports Media
1st sports league Investment into creator media company via MLB and Jomboy is about to set a freight train in motion.
Jul 24, 2025
•
Andrew Petcash
27
1
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