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The TikTok-ification of Sports (and how attention is changing)
The game is no longer the only product.
Sep 10
•
Andrew Petcash
11
2
How Many Pro Sports Teams Can America (Reasonably) Support?
Thought exercise on NFL, MLB, NBA, MLS, and NHL expansion with data/graphs + why this is amazing for sports founders.
Sep 3
•
Andrew Petcash
8
1
Sports Are Eating Entertainment
This is good...because every adjacent industry that enters sports expands the TAM of sports.
Aug 27
•
Andrew Petcash
11
2
Why Outsiders Will Keep Winning in Sports
Curious about family offices and how they invest in sports?
Aug 20
•
Andrew Petcash
11
Fitness is Changing (and becoming more like Sports)
Exploring HYROX and the trend of fitness being rewritten across gyms, boutique studios, competitions, longevity, hospitality, community, and sports.
Aug 13
•
Andrew Petcash
22
The Third Act of the Creator Economy (and why sports have an advantage)
Deep insights on why creators, communities, and commerce are becoming the new playbook for sports businesses + how you should approach it.
Jun 11
•
Andrew Petcash
20
1
The Soccer Industry: Mapping the Future of the Game
Ahead of the 2026 FIFA World Cup, we break down the technologies, companies, and investment trends reshaping the world's most popular sport.
Jun 4
•
Andrew Petcash
12
A Major Shift in Sports: Going From Attendance-Driven to Attention-Driven
Key actionable takeaways from our conversation with NBA team executives and a top consulting firm on what they're seeing take place in the industry.
May 21
•
Andrew Petcash
15
1
The Clip Economy (And It's Impact in Sports)
From highlights to ownership: exploring the trends and where the real value will be built next.
Apr 30
•
Andrew Petcash
16
The Death of the Middle in Sports (And Who Wins Next)
This trend is already having a MASSIVE impact on sports and will continue into the foreseeable future.
Apr 9
•
Andrew Petcash
16
The Olympic Sport Quietly Entering Mainstream: Fencing
Some cool upcoming Profluence events followed up by a deep dive into a sport rapidly transforming, creating opportunity in the chaos.
Mar 12
•
Andrew Petcash
15
The 5 Layers of the New Sports Media Economy
Analyzing the rapidly shifting media landscape and what that means for the industry.
Mar 5
•
Andrew Petcash
19
2
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