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The Third Act of the Creator Economy (and why sports have an advantage)
Deep insights on why creators, communities, and commerce are becoming the new playbook for sports businesses + how you should approach it.
Jun 11
•
Andrew Petcash
20
1
The Soccer Industry: Mapping the Future of the Game
Ahead of the 2026 FIFA World Cup, we break down the technologies, companies, and investment trends reshaping the world's most popular sport.
Jun 4
•
Andrew Petcash
11
A Major Shift in Sports: Going From Attendance-Driven to Attention-Driven
Key actionable takeaways from our conversation with NBA team executives and a top consulting firm on what they're seeing take place in the industry.
May 21
•
Andrew Petcash
15
1
The Clip Economy (And It's Impact in Sports)
From highlights to ownership: exploring the trends and where the real value will be built next.
Apr 30
•
Andrew Petcash
16
The Death of the Middle in Sports (And Who Wins Next)
This trend is already having a MASSIVE impact on sports and will continue into the foreseeable future.
Apr 9
•
Andrew Petcash
16
The Olympic Sport Quietly Entering Mainstream: Fencing
Some cool upcoming Profluence events followed up by a deep dive into a sport rapidly transforming, creating opportunity in the chaos.
Mar 12
•
Andrew Petcash
15
The 5 Layers of the New Sports Media Economy
Analyzing the rapidly shifting media landscape and what that means for the industry.
Mar 5
•
Andrew Petcash
19
2
Modeling The New College Sports
A Mini CBA Blueprint, What PE deals look like, Opportunities, and the Ripple Effects on Olympic Programs.
Feb 26
•
Andrew Petcash
22
1
Breaking Down the Winter Olympics Ecosystem (and where opportunities lie)
A deep exploration of the tech, data, and how to sell to NGBs, IOC, and the platformization of sports.
Feb 12
•
Andrew Petcash
15
The Problems (and Solutions) of Emerging Sports Leagues
Why the next decade of sports won’t be defined by what’s played, but by how it’s experienced.
Jan 22
•
Andrew Petcash
11
Institutions are Transforming: And Sports Will Feel Its Impact
The great sports exit: leaving the old system behind and creating something new.
Dec 4, 2025
•
Andrew Petcash
15
How China is Gaining Sports Marketshare: The Rise of Anta
While Saudi Arabia is deploying into sports IP, China is quietly taking over one of the most important segments of the industry.
Oct 9, 2025
•
Andrew Petcash
11
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