In 130 years, basketball went from peach buckets to the most lucrative sport in the world.
As a professional hockey player once said to me, “We don’t get that NBA money.”
Heck, the 3-point line is only 40 years old.
Approximately 25 million Americans play basketball, the majority of whom are young athletes.
Travel basketball has turned into a massive money maker (almost making high school hoops irrelevant in the path to a college roster).
Parents are willing to spend the money as a full scholarship, no debt, and NIL money is quite enticing.
U.S. families now spend more than $40B annually on youth sports, with spending on a child's primary sport rising 46% in just five years.
That scholarship isn’t quite FREE.
And it’s getting harder every year with the rise of international players.
