The Biggest Lie in SportsTech (And How Teamworks Proved It Wrong)
The playbook behind one of sports tech’s most misunderstood success stories.
📅 Upcoming Member Events
2/6 - Founders Foundraising session
2/11 - Virtual community networking
3/13 - RacquetX event
🔗 Members can RSVP for events here
🎙 Podcasts
Mitch Heath - Co-Founder, Teamworks
Jose Diaz - EVP, SMAC Entertainment
🛠️ PEAK SportsTech Event in April
The Profluence Community is heading to Las Vegas to attend PEAK SportsTech & Innovation - they just announced their first 50 speakers.
Join us and the 1,000+ founders, sports executives, and investors for three days of intensive learning and networking.
Book your tickets now to save $500 off the full ticket price before prices increase by 25% on February 6th - peakconf.com/profluence
Insights on Building a Billion-Dollar Sports Tech Company
For years, founders have heard the same thing:
“Sports tech is too small.”
“You can’t build a billion-dollar company here.”
That was the feedback Mitch Heath and his team received while building Teamworks.
Today, Teamworks is a sports tech company valued at over $1 billion (and the operating system behind elite teams across the world).
Here are the 7 lessons most founders (and investors) still miss👇
*via our sit-down conversation with Mitch Heath
1. Sports Didn’t Become Big. It Was Always Big.
Early on, investors couldn’t see sports as an asset class. What changed wasn’t the market; it was perception.
Today, everyone wants exposure to:
Teams
Media
Youth sports
College athletics
Infrastructure
Technology
Sports didn’t suddenly grow, but capital finally caught up (along with other macro conditions that made it more appealing).
If people tell you your market is “too small,” ask whether they’re confusing visibility with value.