The 10-Step Sports Opportunity Framework
After thousands of conversations with founders & investors, here is a 10-step framework that works on how to spot the next big opportunity in sports.
The best founders & investors see market inefficiencies.
Every major sports business started with someone noticing a shift before everyone else.
Hudl saw coaches manually sharing film.
Fanatics saw e-commerce consolidating sports commerce.
Teamworks saw athletic departments drowning in spreadsheets.
PlayOn Sports saw millions of families unable to watch local games.
The question shouldn’t be:
“What company should I start or what solution should I add next?”
It’s:
“What trend is creating new opportunities?”
Then I’d adapt the frameworks.
10-Step Framework for Building a Sports Company
Here’s the reality…
Every billion-dollar sports startup started as an idea that didn’t seem like much at first.
The key isn’t having the perfect idea from day one…it’s knowing how to spot opportunities, test them, and refine them into something valuable.
*Whether you’re just getting started or already doing millions in revenue, this post is a helpful exercise to go through.
1. Follow Participation Growth
Every sports boom creates infrastructure needs.
Examples: