Archive - Profluence Sports

April 2025

The WWE-ification of the World

Everything is Becoming "Scripted Entertainment" (including all other sports) + a quick history of the $5B WWE

Apr 24 •

Growth Stage Funds Entering Sports At Record Rates

From Silicon Valley to Salt Lake City — a new class of capital is reshaping the business of sports.

Apr 17 •

The Picks & Shovels: A Big Opportunity in Sports

A smart way to think about the rise of emerging sports + diversification strategy.

Apr 10 •

Sports Franchises: The Hottest Asset Class in the World

A $6.1B sale, unstoppable momentum, and a look at the new Wall Street of sports via data-driven insights.

Apr 3 •

March 2025

The Economics of Sports Events: A $958B Industry Breakdown

What’s driving growth across global events, tourism, youth sports, and a fascinating company at its intersection.

Mar 27 •

Private Equity Loves Sports (And Why The World’s Largest Firms Are Investing)

Inside the PE Playbook: The major firms, deals, strategies, trends to watch, and how money moves

Mar 20 •

The Miniaturization of Sports: A Big Trend in Smaller Games

Sports are fragmenting into smaller games. Here's why (and how to capitalize on it).

Mar 13 •

AI Will Disrupt Everything—Except Sports (and why it's resistant)

Market map + what you need to know about staying AI-resistant within sports.

Mar 6 •

February 2025

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