Inside Look at Basketball Technology (and the transformation of the game)

Exploring the future of a sport that has given me so much...Basketball.

Oct 1 • Andrew Petcash

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September 2026

Democratization is Coming to Reshape Sports, Media, & Entertainment

The combination that is going to radically lower the barriers to building across sports, media, and entertainment.

Sep 24 • Andrew Petcash

5

Football Tech (and the future of the sport)

Analyzing the evolution of the game from a technology perspective and looking at some of those companies.

Sep 17 • Andrew Petcash

6

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The TikTok-ification of Sports (and how attention is changing)

The game is no longer the only product.

Sep 10 • Andrew Petcash

11

2

How Many Pro Sports Teams Can America (Reasonably) Support?

Thought exercise on NFL, MLB, NBA, MLS, and NHL expansion with data/graphs + why this is amazing for sports founders.

Sep 3 • Andrew Petcash

8

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August 2026

Sports Are Eating Entertainment

This is good...because every adjacent industry that enters sports expands the TAM of sports.

Aug 27 • Andrew Petcash

12

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Why Outsiders Will Keep Winning in Sports

Curious about family offices and how they invest in sports?

Aug 20 • Andrew Petcash

11

Fitness is Changing (and becoming more like Sports)

Exploring HYROX and the trend of fitness being rewritten across gyms, boutique studios, competitions, longevity, hospitality, community, and sports.

Aug 13 • Andrew Petcash

22

What We Can Learn From Underdog's $1.3B Exit

What every founder, investor, and sports executive can learn from one of the fastest-growing companies in sports.

Aug 6 • Andrew Petcash

16

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July 2026

Q2: Sports Business Observations

The biggest trends, ideas, and predictions I'm thinking about halfway through 2026.

Jul 23 • Andrew Petcash

16

1

The Agentic AI Era Is Coming for Sports

Exploring the shift from information to execution. Job loss or creation? History of how we got here and the benefits agents will bring to sports.

Jul 9 • Andrew Petcash

12

June 2026

The 10-Step Sports Opportunity Framework

After thousands of conversations with founders & investors, here is a 10-step framework that works on how to spot the next big opportunity in sports.

Jun 25 • Andrew Petcash

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