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July 2025

The War for the Athlete’s Body
In just a few years, sports wearables have evolved from clunky step counters to a full-blown battlefield for data, performance, and profit.
 • 
Andrew Petcash
6
The Beginning of Creator-Led Sports Media
1st sports league Investment into creator media company via MLB and Jomboy is about to set a freight train in motion.
 • 
Andrew Petcash
The Volleyball War: Battle of 4 Pro Leagues (for market domination)
Four leagues having raised hundreds of millions are set for an epic battle to take hold of the emerging volleyball market.
 • 
Andrew Petcash
The Athlete Community Race (and it's wide reaching impact)
$7.6m Series A funding by Pro Athlete Community warrants a deeper look into this fascinating space where 17+ companies are competing.
 • 
Andrew Petcash

June 2025

M&A Mania: The Financialization of Sports Is Set to Ramp Up
With billions circling sports, mergers & acquisitions are set to ramp. We break it all down here.
 • 
Andrew Petcash
1
2025 Halftime Report: The State of Sports Business
6 months through 2025...let's take a look at the major trends and what else to watch through the EoY.
 • 
Andrew Petcash
Business Breakdown of Sports Leagues in The U.S. (With a Market Map)
Market map with all 160+ Leagues + an overview on the business of sports leagues and how they're evolving.
 • 
Andrew Petcash
What Investors Are Looking for in Sports Companies
The low down from prominent VCs on what they're looking for in sports investments. A gold mine of info here.
 • 
Andrew Petcash

May 2025

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