A Major Shift in Sports: Going From Attendance-Driven to Attention-Driven

Key actionable takeaways from our conversation with NBA team executives and a top consulting firm on what they're seeing take place in the industry.

May 21 • Andrew Petcash

13

1

Buying vs. Building in Sports

Why the smartest operators in sports are increasingly acquiring instead of starting from scratch.

May 14 • Andrew Petcash

17

How This Family Office Is Uniquely Entering Sports

An insightful look into how capital is flowing into the industry in new ways.

May 7 • Andrew Petcash

18

April 2026

The Clip Economy (And It's Impact in Sports)

From highlights to ownership: exploring the trends and where the real value will be built next.

Apr 30 • Andrew Petcash

15

The Sideline Economy (And Why It’s Bigger Than You Think)

The hidden layer of sports quietly becoming a multi-billion-dollar opportunity.

Apr 16 • Andrew Petcash

16

2

The Death of the Middle in Sports (And Who Wins Next)

This trend is already having a MASSIVE impact on sports and will continue into the foreseeable future.

Apr 9 • Andrew Petcash

16

The AI Era of Sports: Opportunity, Chaos, and a Return to Reality

A deep dive into the intersection of innovation, manipulation, and real-world signal in sports.

Apr 2 • Andrew Petcash

11

March 2026

Public vs Private Sports Investing Ecosystem

Via our podcast with portfolio manager of public Sports ETF & managing partner of $300m private equity firm.

Mar 19 • Andrew Petcash

19

The Olympic Sport Quietly Entering Mainstream: Fencing

Some cool upcoming Profluence events followed up by a deep dive into a sport rapidly transforming, creating opportunity in the chaos.

Mar 12 • Andrew Petcash

15

The 5 Layers of the New Sports Media Economy

Analyzing the rapidly shifting media landscape and what that means for the industry.

Mar 5 • Andrew Petcash

19

2

February 2026

Modeling The New College Sports

A Mini CBA Blueprint, What PE deals look like, Opportunities, and the Ripple Effects on Olympic Programs.

Feb 26 • Andrew Petcash

22

1

Volume Three: Rights Holders in Youth Sports (and comparing to Pro)

Market maps, graphics, key stakeholder quotes, and more as we look at pro vs college vs youth and the different rights holder models.

Feb 19 • Andrew Petcash

15