Archive - Profluence Sports

Private Equity Loves Sports (And Why The World’s Largest Firms Are Investing)

Inside the PE Playbook: The major firms, deals, strategies, trends to watch, and how money moves

Mar 20 •

The Miniaturization of Sports: A Big Trend in Smaller Games

Sports are fragmenting into smaller games. Here's why (and how to capitalize on it).

Mar 13 •

AI Will Disrupt Everything—Except Sports (and why it's resistant)

Market map + what you need to know about staying AI-resistant within sports.

Mar 6 •

February 2025

The Youth Sports Industrial Complex

A deep dive analyzing the rapidly growing youth sports industry.

Feb 27 •

Sports Are Evolving (and so is Profluence): Here’s What You Need to Know

As the sports landscape continues to evolve, the next chapter of Profluence is here.

Feb 20 •

The Entertainment of Sports: The Business Model Is Flipping

Gen Z Is Ditching Traditional Sports At Alarming Rates — And What’s Taking Over

Feb 13 •

Evolution of Sports Marketplaces (And Why They Often Become Agencies)

A recurring theme in sports business…that is definitely worth paying attention to.

Feb 6 •

January 2025

Sports, Gen Z, and AI: The Perfect Storm for Innovation

How Technology and Behavior Are Reshaping the Future of Sports

Jan 30 •

Sports Investment Is Surging: Here’s What's Going On (& how to capitalize)

Investors add millions more into sports at the start of 2025 — here are the key dynamics taking place and how to position yourself for success.

Jan 23 •

The Great Aggregation Race: Building the Best in Sports

And why the future of sports belongs to the best aggregators.

Jan 16 •

Are Sports Teams Overvalued? 3 Revenue Streams They'll Go After Next

What's coming over the next decade as big sports leagues seek new revenue will create some interesting times.

Jan 9 •

2025: Look Ahead (And Everything You Need to Know in Sports)

Sports are pushing more and more into the center of all our lives.

Jan 3 •

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