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May 2025

The New Arms Race in Sports: Education x AI
From Academies to Algorithms. Inside the rise of hyper-personalized training, learning, and scouting.
 • 
Andrew Petcash
1
The $4 Billion Illusion: Sports is Getting Financialized (and Where Alpha Still Exists)
The quiet rise of passive capital in sports and the high-conviction opportunities it's ignoring.
 • 
Andrew Petcash
DICK'S Sporting Goods (and the Great Verticalization of Sports)
Own the product. Own the infrastructure. Own the athlete lifecycle...from youth to adult recreational sports.
 • 
Andrew Petcash
SportsTech Stays Hot: Reviewing Final Numbers from 2024
A deep dive into the latest data surrounding SportsTech, with insights on the market as a whole.
 • 
Andrew Petcash
Corporate Venture Capital: And Its Rise Across Sports
Understanding the history, goals, sports firms, and continued influence by corporate venture capital firms.
 • 
Andrew Petcash

April 2025

The WWE-ification of the World
Everything is Becoming "Scripted Entertainment" (including all other sports) + a quick history of the $5B WWE
 • 
Andrew Petcash
Growth Stage Funds Entering Sports At Record Rates
From Silicon Valley to Salt Lake City — a new class of capital is reshaping the business of sports.
 • 
Andrew Petcash
The Picks & Shovels: A Big Opportunity in Sports
A smart way to think about the rise of emerging sports + diversification strategy.
 • 
Andrew Petcash
Sports Franchises: The Hottest Asset Class in the World
A $6.1B sale, unstoppable momentum, and a look at the new Wall Street of sports via data-driven insights.
 • 
Andrew Petcash

March 2025

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