The AI Era of Sports: Opportunity, Chaos, and a Return to Reality

A deep dive into the intersection of innovation, manipulation, and real-world signal in sports.

Apr 2 • Andrew Petcash

11

March 2026

Final Ticket Discounts: PEAK Sports Conference

50% off the final PEAK Conference tickets for members below. Join us and 1,000+ others in Vegas.

Mar 24 • Andrew Petcash

1

Public vs Private Sports Investing Ecosystem

Via our podcast with portfolio manager of public Sports ETF & managing partner of $300m private equity firm.

Mar 19 • Andrew Petcash

17

The Olympic Sport Quietly Entering Mainstream: Fencing

Some cool upcoming Profluence events followed up by a deep dive into a sport rapidly transforming, creating opportunity in the chaos.

Mar 12 • Andrew Petcash

15

The 5 Layers of the New Sports Media Economy

Analyzing the rapidly shifting media landscape and what that means for the industry.

Mar 5 • Andrew Petcash

18

2

February 2026

Modeling The New College Sports

A Mini CBA Blueprint, What PE deals look like, Opportunities, and the Ripple Effects on Olympic Programs.

Feb 26 • Andrew Petcash

22

1

Volume Three: Rights Holders in Youth Sports (and comparing to Pro)

Market maps, graphics, key stakeholder quotes, and more as we look at pro vs college vs youth and the different rights holder models.

Feb 19 • Andrew Petcash

14

Breaking Down the Winter Olympics Ecosystem (and where opportunities lie)

A deep exploration of the tech, data, and how to sell to NGBs, IOC, and the platformization of sports.

Feb 12 • Andrew Petcash

15

The Biggest Lie in SportsTech (And How Teamworks Proved It Wrong)

The playbook behind one of sports tech’s most misunderstood success stories.

Feb 5 • Andrew Petcash

18

January 2026

The Platformization of Recreational Sports (and what this means)

Evaluating the digitization of competition in sports (and how technology is transforming the experience).

Jan 29 • Andrew Petcash

19

1

The Problems (and Solutions) of Emerging Sports Leagues

Why the next decade of sports won’t be defined by what’s played, but by how it’s experienced.

Jan 22 • Andrew Petcash

11

How To Quietly Take Over Sports

How Josh Harris is methodically building influence across the entire sports ecosystem.

Jan 15 • Andrew Petcash

12