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Why Outsiders Will Keep Winning in Sports
Curious about family offices and how they invest in sports?
Aug 20
•
Andrew Petcash
9
Fitness is Changing (and becoming more like Sports)
Exploring HYROX and the trend of fitness being rewritten across gyms, boutique studios, competitions, longevity, hospitality, community, and sports.
Aug 13
•
Andrew Petcash
21
What We Can Learn From Underdog's $1.3B Exit
What every founder, investor, and sports executive can learn from one of the fastest-growing companies in sports.
Aug 6
•
Andrew Petcash
15
1
July 2026
Q2: Sports Business Observations
The biggest trends, ideas, and predictions I'm thinking about halfway through 2026.
Jul 23
•
Andrew Petcash
16
1
The Agentic AI Era Is Coming for Sports
Exploring the shift from information to execution. Job loss or creation? History of how we got here and the benefits agents will bring to sports.
Jul 9
•
Andrew Petcash
12
June 2026
The 10-Step Sports Opportunity Framework
After thousands of conversations with founders & investors, here is a 10-step framework that works on how to spot the next big opportunity in sports.
Jun 25
•
Andrew Petcash
17
1
The Death of Mom & Pop Ownership (in Sports)
Why private equity is buying America's hometown teams and what it says about the future of sports.
Jun 18
•
Andrew Petcash
11
1
The Third Act of the Creator Economy (and why sports have an advantage)
Deep insights on why creators, communities, and commerce are becoming the new playbook for sports businesses + how you should approach it.
Jun 11
•
Andrew Petcash
20
1
The Soccer Industry: Mapping the Future of the Game
Ahead of the 2026 FIFA World Cup, we break down the technologies, companies, and investment trends reshaping the world's most popular sport.
Jun 4
•
Andrew Petcash
12
May 2026
5 Key Sports Business Takeaways (Post-PEAK Conference)
After sitting with it for a few weeks, the PEAK Sports Conference revealed something much bigger than a few sports tech trends.
May 28
•
Andrew Petcash
17
1
A Major Shift in Sports: Going From Attendance-Driven to Attention-Driven
Key actionable takeaways from our conversation with NBA team executives and a top consulting firm on what they're seeing take place in the industry.
May 21
•
Andrew Petcash
15
1
Buying vs. Building in Sports
Why the smartest operators in sports are increasingly acquiring instead of starting from scratch.
May 14
•
Andrew Petcash
22
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