A Major Shift in Sports: Going From Attendance-Driven to Attention-Driven

Key actionable takeaways from our conversation with NBA team executives and a top consulting firm on what they're seeing take place in the industry.

A few weeks ago, we hosted one of the most interesting Profluence conversations to date.

We talked with executives at the Indiana Pacers + Indiana Fever, along with two consultants that they are working with.

I wanted to share more of it here.

Let’s Dive In 👇

5 Key Insights from the Pacers Convo

Setting some groundwork first, there is a new sports monetization stack taking place:

• Data layer

• Distribution layer

• AI optimization layer

• Content + brand layer

If you only take one thing away from this newsletter…