The Third Act of the Creator Economy (and why sports have an advantage)
Deep insights on why creators, communities, and commerce are becoming the new playbook for sports businesses + how you should approach it.
It’s wild how businesses are being built today…
A YouTube sports channel can attract millions of viewers, sell merchandise worldwide, fill live events, and influence participation in the sport itself.
The creator economy is quickly becoming the new wave of media (and sports are right in its crosshairs).
Let’s Dive In 👇
The Evolution of Internet Businesses
When simplifying it down, the historical flow looks like this:
Information (90s) → Commerce (2000s) → Social (2010s) → Creator (2020s)→ Ecosystem (today)
Each phase of evolution has moved “power” closer to the individual.
What once required a media company, retailer, or institution can now be built by a creator(s) with a loyal audience. Sports are simply the latest industry experiencing this shift.
The FULL progression looks something like:
We’re now entering Phase 5: Creator-led ecosystems.
Creator-Led Ecosystem Example
One of the best examples of Phase 5 of the creator economy is…