Profluence Sports by Andrew Petcash
The Petcash Pod 🌐
Weekly Roundup: Business of Athletes, Sports, & NIL (June 5-11)

Weekly Roundup: Business of Athletes, Sports, & NIL (June 5-11)

Athlete-led Web 3.0 companies raise some serious funding, big developments in NIL, and Tom Brady is an elite businessman.

Audio Timeline:

0:31 - Feel good stories: Tom Brady and orange hair, Jim Harbaugh helping out Michigan employees

1:42 - Business of Athletes: Michael Strahan & Brady, NFL players and their Web 3 projects, $5M for smart fabric tech, Mike Vick, and $6M for the future of women’s sports

8:27 - NIL: A GM in college sports, Pringles’ new deal, Fanatics signs 200 college athletes, and several $100,000 car deals

13:09 - Sports Biz/Tech: Several athletes looking to buy sports teams, data analytics and sports betting, NBA tech accelerator, and LIV vs. The PGA Tour

Interesting Stat

This is wild…

Men’s tennis has been dominated by Federer, Djokovic, and Nadal for nearly my entire life.

  • Serena Williams, age 40 (23 titles)

  • Rafael Nadal, age 36 (22 titles)

  • Novak Djokovic, age 35 (20 titles)

  • Roger Federer, age 40 (20 titles)

It will be interesting to see how the tides change as they start to retire.

Short Passage of The Week

Build small habits. Make big plans.

1) Keep your daily actions small. Strive to get 1% better every day.

2) Keep your daily mindset big. Think about how you can play a bigger game.

Start small, but never dream small.

Passage by James Clear

Another Interesting Stat

Surprisingly the number of kids not playing a sport is dropping.

Youth Sports Facts: Participation Rates — The Aspen Institute Project Play

I would have thought the chart would be going in the opposite direction.


Great thread from my friend Alex Banks who broke down VC and PE in an easy-to-understand way.

Leverage is a tool, but it can make you one too!

We have all seen the headlines stories where someone took $83 and became a millionaire by leveraging it out the door.

Debt is a tough topic because most of our relationship with it is negative, but debt is not the problem. Managing debt is the problem and taking on debt is the problem.

When you begin to use debt and leverage yourself, remember two key principles.

1. Take on as little debt as you can, NOT as much as you can.

2. Remember there is an opportunity cost to every debt decision, so know what you are giving up.

If you do not take on debt, you are giving up that opportunity. If you do take debt, you are giving up your short-term cash flow.


“An arrow can only be shot by pulling it backward. So when life is dragging you back with difficulties, it means that it’s going to launch you into something great” - Paolo Coelho


I appreciate you reading & listening to The Petcash Post today!

Have a nice rest of your day and we’ll talk tomorrow.



Extra Credit

Profluence Sports by Andrew Petcash
The Petcash Pod 🌐
Insightful convos with the founders, athletes, and investors transforming the future of sports.