Profluence Sports by Andrew Petcash
The Petcash Pod 🌐
Weekly Roundup: Business of Athletes, Sports, & NIL (June 19-30)

Weekly Roundup: Business of Athletes, Sports, & NIL (June 19-30)

Most interesting developments and WHY they're important from this past week.

Audio Timeline:

(2:00) - Business of Athletes

  • Chris Paul has invested in Wicked Kitchen, a 100% plant-based global food brand.

  • #1 NBA Draft pick Victor Wembenyama has signed a contract with Nike.

  • New York Jets QB Aaron Rodgers is crowdsourcing $1.25 million in bridge funding for his sports database, OSDB.

  • Saudi Arabia is investing $13M in bolstering women’s soccer in the country.

  • Lionel Messi is joining Inter Miami on a $50-$60M/year contract. He also has revenue share agreements with Apple, Adidas, and Fanatics.

(6:10) - College Sports/NIL

  • NIL tech company Basepath partnered with SquadLocker, a digital sports merchandise and apparel company.

  • The NCAA has released guidelines essentially saying they are above state laws.

  • Stanford Athletics invested in Mythical Games $37M Series C round.

(7:50) - Sports Business

  • The global fantasy sports market size is estimated to reach $56.3 billion by 2030.

  • Tradar, a neo-sports broker, has successfully raised a new $4M funding round.

  • Ryan Reynolds and Rob McElhenney have expanded their sporting portfolio by investing in F1 team Alpine Racing.

  • Project Admission, a live entertainment solution platform, has raised $3.2M in new funding.

  • Fenway Sports Group’s bought the 2nd team in TMRW Sports’ TGL golf league (I talk about how much these teams are going for in the podcast).

  • Microbetting platform, Betr, has raised $35m in a Series A2 round valuing them at ~$300M.

  • The MLB signed a multiyear deal with the youth sports streaming service, GameChanger.

  • MVPindex has raised a $20M Series B round to continue the expansion of its sports and entertainment sponsorship valuation platform.

Interesting Stat

This is wild…

Taylor Swift is estimated to make over $500M from her tour this year 🤯


Via Trung Phan

Short Passage of The Week

Boost your productivity with these proven hacks:

  • Pomodoro Technique: Work for 25 mins, rest for 5 mins.

  • Eat the Frog: Tackle the hardest task first in the morning.

  • Time Blocking: Allocate specific time slots for tasks daily.

  • 2-Minute Rule: Complete tasks under 2 mins immediately.

  • Batching: Group similar tasks and tackle them collectively.

  • Pareto Principle: Focus on the top 20% of tasks for 80% results.

  • Eisenhower Matrix: Prioritize tasks by urgency and importance.

  • Parkinson's Law: Set shorter deadlines to prevent the expansion of work.

Passage by Easlo

Interesting Content

Every D1 college in the United States:


Business Jargon

Essential business skills for entrepreneurs…

  • Financial Management - forecast your cash flow and sales, as well as, monitor your profit and loss

  • Marketing, Sales, & Customer Service - promote your products or services effectively

  • Communication and Negotiation - communicate and negotiate with your suppliers, potential investors, customers, and employees

  • Leadership - motivate your staff in order to get the best out of them and improve productivity

  • Project Management and Planning - effectively managing your resources, including time, money, and staff will help you to achieve your goals

  • Delegation and Time Management - delegating tasks allows you to concentrate on those tasks that generate revenue

  • Problem-Solving - make good decisions, sometimes under pressure

  • Networking - building good relationships through networking will help you to grow your business and give you the support you’ll need

Passage by Small Business Development Corp


“An entrepreneur tends to bite off a little more than he can chew, hoping he’ll quickly learn how to chew it.” - Roy Ash

Thanks for tuning in today!



Profluence Sports by Andrew Petcash
The Petcash Pod 🌐
Insightful convos with the founders, athletes, and investors transforming the future of sports.