Profluence Sports by Andrew Petcash
The Petcash Pod 🌐
Weekly Roundup: Business of Athletes, Sports, & NIL (June 12-18)

Weekly Roundup: Business of Athletes, Sports, & NIL (June 12-18)

55+ athlete investments this week, 2023 NCAA revenue/expenses by school, and more interesting developments.

First off, Happy Father’s Day to all the dads tuning in today.

Audio Timeline:

(1:05) - Business of Athletes

  • 50+ pro athletes have invested in the online travel marketplace GetYourGuide — Justin Jefferson, Jason Kelce, and Khris Middleton headlined it

  • Soccer stars Chris Smalling and Jesse Lingard have invested in the $3M pre-seed round of One Future Football, a virtual soccer league.

  • Record $56.6M in prize money at Wimbledon this year (up 11.2% YoY).

  • Michael Jordan is selling his majority stake in the Charlotte Hornets at a $3B valuation.

(5:50) - College Sports/NIL

  • The IRS has muddied the water around NIL collectives and their tax-exempt status.

(8:40) - Sports Business

  • FIFA has announced its pay structure ahead of the Women’s World Cup in July and the payouts will be $110M (up from $30M four years ago).

  • GameOn, a fantasy sports platform, has secured $1.7M in financing from Lightning Capital and Flow.

  • The MLB is looking into possibly curbing the spending of clubs in areas outside player salaries (technology, player development, scouting, and health).

  • Arctos Sports Partners, a private equity firm, is in the final stages of negotiations for a minority stake in the Tampa Bay Lightning, according to Sportico.

  • Tagboard, a Seattle-area startup that helps sports, news, entertainment, and other brands produce live broadcasts, raised another $4 million.

Interesting Stat

USA Today released NCAA revenue & expenses for 232 schools:

See the full chart here:

*private institutions aren’t listed

Short Passage of The Week

You can control:

  • Your time and effort

  • Your vision and habits

  • Your health and friends

  • Your attitude and honesty

  • Your humility and mindset

  • Your network and integrity

  • Your thoughts and reactions

“You may not control all the events that happen to you, but you can decide not to be reduced by them.”

Passage by Dr. Maya Angelou

Recommended Media

Info on the IRS memo about NIL collectives here:

Interesting Note

19-year-old British soccer star Jude Bellingham has signed a six-year deal with Real Madrid.

Jude Bellingham transfer to Real Madrid: England midfielder completes move  from Borussia Dortmund | Football News | Sky Sports

Real Madrid will pay an initial £88.5m for Jude Bellingham but the deal could rise to £115m - a record deal for a British player.

Bellingham is the third player signed by Madrid for a €100+ million fee, joining Gareth Bale (2013) and Eden Hazard (2019).

Next up for young European players…

Meet Victor Wembanyama, the top prize of the 2023 NBA draft

19-year-old French basketball player Victor Wembanyama, who will be the 1st pick in this year’s NBA draft (June 22nd).

Business Jargon

I came across 12 business lessons from successful entrepreneurs:

  1. Forget the haters

  2. Believe in yourself

  3. Set your own trends

  4. Solve a burning problem

  5. Learn from your mistakes

  6. It’s not all about the money

  7. Value your team and employees

  8. Constantly improve and reinvent

  9. Don’t waste time dwelling on ideas

  10. Create something of value & dream big

  11. The customer is the one that truly matters

  12. The process is more important than the destination

Passage by Career Advice


“Success is no accident. It is hard work, perseverance, learning, studying, sacrifice, and most of all, love of what you are doing or learning to do.” - Pele

Thanks for tuning in today!



Profluence Sports by Andrew Petcash
The Petcash Pod 🌐
Insightful convos with the founders, athletes, and investors transforming the future of sports.