Profluence Sports by Andrew Petcash
The Petcash Pod 🌐
Weekly Roundup: Lots of NCAA Developments, Olympics Struggling, and More

Weekly Roundup: Lots of NCAA Developments, Olympics Struggling, and More

January 30-February 5, 2022

BIG news this past week that will impact athletes from high school to the olympics.

Audio Timeline:

0:15 - Why Olympic Sports Might Be in Trouble

2:14 - Interesting News Around NIL Collectives, Boosters, and Universities

3:28 - A Luxury Tax in College Sports and The Transfer Portal Issues

5:12 - College Players Might Be Getting Money For Jersey Sales

6:14 - The Transgender Bill That Could Change Female Sports Forever

7:54 - Greatest NIL Deal to Date?

8:54 - A Sports Tech Company Putting Human Jobs At Risk

10:10 - Why the Sports Tech Market is About to Triple In Size

11:03 - Two College Players Donating Money to Charities and Why Dabo Swinney is Against NIL

12:53 - The WNBA Raised A lot of Money. Here’s What They Should Do Next…

14:22 - A National Restaurant Chain Signed 1 Male and 1 Female From 6 Colleges to Major NIL Deals

Short Passage of The Week

by James Clear

3 Ideas From Me


"A simple rule for life and work:

Don’t rush, but don’t wait.

Thoughtful action."


"Your life is purchased by where you spend your attention."


The Process:

1) Decide what you want to achieve.
2) Try different ways of achieving it until you find one that works for you.
3) Do more of what works. Do less of what doesn’t.
4) Don’t stop doing it until it stops working.
5) Repeat.


Good thread on the journey of Fred VanFleet from Wichita State to a $90M NBA contract and multiple business investments.

The dude is a baller. Always has been.

Love to see players crushing it on and off the court!

Recommended Reading

The System by Jeff Benedict and Armen Keteyian The System: The Glory and Scandal of Big-Time College Football:  9780345803030: Benedict, Jeff, Keteyian, Armen: Books

This book is 10 years old but will change the way you see college sports - it might even be more relevant today.

“The System” is a major reason why I started this newsletter in the first place.

Athletes aren’t just disposable assets, and for the first in history they’re getting compensated what they deserve.

“The System” book is on Amazon.

Recommend Listening

The Science of Making and Breaking Habits - By Andrew Huberman

Huberman Lab Podcast

To me, one of the most satisfying things in life is adding good habits to the routine and making them as automated as brushing your teeth in the morning.

Strong habits are the key to success in athletics, business, and life.

This was one of Andrew’s best podcasts as he gets in to the actual science of why good habits are EASY to start, but HARD to maintain.

Listen on Apple Podcasts or Spotify.

What To Keep An Eye On This Week

Viewership for the Olympics is down 55% compared to 2018.

Will be interesting to see how the first week goes and if any major developments come out of it.

I’m sure the media will create some big story to try and get us to watch.


“I never dreamed for success, I worked for it.” - Estee Lauder

“Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.” - Thomas Edison

As always, thanks for tuning in!

All of my work is free, but you can support me by subscribing here.

Big week ahead!

Keep moving the needle forward.


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Profluence Sports by Andrew Petcash
The Petcash Pod 🌐
Insightful convos with the founders, athletes, and investors transforming the future of sports.