Profluence Sports by Andrew Petcash
The Petcash Pod 🌐
Weekly Roundup: Business of Athletes, Sports, & NIL (May 22-28)

Weekly Roundup: Business of Athletes, Sports, & NIL (May 22-28)

12 year old signs NIL deal, Travis Kelce & Serena Williams, and more interesting developments from this past week

Audio Timeline:

0:42 - Feel good stories: 100 most influential athletes, athlete proposes to girlfriend thanks to NIL

1:28 - NIL: Breakdown of Lane Kiffin’s Statements and political NIL deal, USC $3M, and a 12 year old golfer gets a deal

6:48 - Business of Athletes: Serena Williams record deal, new fitness athlete investors, Travis Kelce, NFL ticket prices, and the most innovative sports teams

Interesting Stat

Top 25 Most Innovate Sports Franchises 2022

Soccer (10 teams), NBA (9), MLB (3), NFL (2), NHL (1)

Short Passage of The Week

It’s incredibly easy to overestimate the significance of a single decision, outcome, or event in the heat of the moment.

But you must remind yourself to take a deep breath when things don’t go your way.

Your results in the long run—good or bad—are always the byproduct of many small decisions, outcomes, and events over time.

The truth is we all fail sometimes.

The greater truth is that no single failure ever defines us.

Passage by Angel Chernoff

Recommended Media

This video will fire you up!!

Interview quotes with some of the best athletes to ever live (a lot of the clips are from early in their careers - super inspirational).


Put out this tweet on Tuesday — a few days later it was announced Lebron is making a documentary about the story.

We have all seen the market do what it has done over the past weeks, and lots of people have seen their investment gains turn to losses.

So how can you respond to an event like this? You can 'Harvest' it.

What this means is that you sell some of your investments at a loss and hold those losses to offset future gains.

While it is not the most enjoyable process, this idea of 'Tax-Loss Harvesting' is a way to turn the painstaking decline into a beneficial resource.

In the future when your Capital Gains are soaring, you will reduce your tax liability because of the losses you harvested today.

You can learn more here.


“Motivation is what gets you started. Habit is what keeps you going.”


I appreciate you reading/tuning in to The Petcash Post!

No post tomorrow, we’ll talk Wednesday.

Have a fantastic rest of your Memorial Day weekend.



Profluence Sports by Andrew Petcash
The Petcash Pod 🌐
Insightful convos with the founders, athletes, and investors transforming the future of sports.