Profluence Sports by Andrew Petcash
The Petcash Pod 🌐
Weekly Roundup: Business of Athletes, Sports, & NIL (Jan 23-29)

Weekly Roundup: Business of Athletes, Sports, & NIL (Jan 23-29)

NFL linebacker turned author, Australian Open Payouts, $181M Sports VC fund, and much more.

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Weekly Roundup:

Business of Athletes

  • Firefly Recovery has raised $1M from a group of athlete investors including Olympic Volleyball player Kerri Walsh Jennings, and NFL players Shaq Thompson + Darren Waller.

  • Lebron James’ investment in pickleball drew over 4 billion eyeballs.

  • Arizona Cardinals linebacker, real estate investor, entrepreneur, and now author, Devon Kennard, announced the release of his new book: It All Adds Up.

  • Former NBA star Carlos Boozer has partnered with The Campins Company to offer best-in-class real estate services to athletes, entertainers, and high-net-worth individuals.

Business of Sports

  • Dragon Seats the leading manufacturer of heated and cooling sports benches announced its acquisition of Athletic Recovery Zone, a manufacturer of air conditioning and heating sports bench technology.

  • Sapphire Sport, the sports investment arm of VC firm Sapphire Ventures, has raised a second, oversubscribed $181 million fund focusing on fitness, gaming, streaming, and new media.

  • Obbi Golf, a software that supports the management of golf clubs, announced a $1.54 million investment.

  • Maple Leaf Sports & Entertainment and Amazon Web Services have launched SportsX, a research & development program focused on advancing innovation in sports as it relates to team performance and fan experiences.

  • The NFLPA has participated in a $40 million financing round raised by Miach Orthopaedics, a medical technology company whose BEAR implant can heal ACL tears as an alternative to reconstructive surgery.

  • Oya Femtech Apparel, a black women-owned femtech apparel brand has raised $1.3M in an oversubscribed pre-seed round led by the Sixers Innovation Lab.

  • Twitter is planning to run content sponsorship deals with 30+ sports outlets, media companies, and leagues in the first half of this year.

Interesting Stat

Tennis has a money problem for many of its professionals (more on this in a future piece).

Australian Open schedule 2022: Full draws, TV coverage, channels & more to  watch every tennis match | Sporting News Canada

However, if you make the Australian Open you’re doing just fine.

Singles (for both men and women in USD):

  • First round – $71,367

  • Second round – $106,698

  • Third round - $153,095

  • Fourth round - $227,199

  • Quarterfinals - $372,956

  • Semifinals - $621,313

  • Runner-up - $1,091,496

  • Champion - $1,998,278

Short Passage of The Week

11 ways to make the most of 2023: 

  1. Let yourself evolve

  2. Respect your need to rest

  3. Throw away perfectionism

  4. Focus on small steps forward

  5. Spend time with rejuvenating people

  6. Experiencing ups and downs is normal

  7. Give your energy to a handful of goals

  8. Say no if your intuition is not saying yes

  9. Reconnect with gratitude on a daily basis

  10. Let go of the craving to control everything

  11. Remember that growth is hard but worth it

Source: Yung Pueblo


Had an awesome conversation with Ishveen Jolly, founder & CEO of OpenSponsorship.

Ishveen Jolly has received numerous awards including:

  • Forbes 30 Under 30

  • Inc. Top 100 Female Founder

We cover fascinating topics such as athlete investors, sponsorship trends, the transformation of agencies, and advice for females + entrepreneurs in sports.

Listen Here


Athletes have been making great investments for a long time.

I’m helping to uncover many of those stories.

Business Jargon

The 7 Top Qualities of Entrepreneurs:

1. Discipline

You need to do the work — even when you don’t feel like it. 

2. Curiosity

High-performing entrepreneurs ask many questions and look for opportunities to grow themselves and their businesses.

3. Creativity

Entrepreneurs always look for creative ways to solve problems or deliver a service, often with limited resources.

They look in many different places for inspiration. 

Why Curiosity is an Important Quality for Students Taking an MBA in  Entrepreneurship - WU Executive Academy

4. Exploratory

Experimentation is crucial to the entrepreneurial mindset.

Every failure is an opportunity to learn and improve on your ideas. 

5. Honesty

Integrity will take you far farther over the long haul with investors, partners, and employees.

6. Visionary

Successful entrepreneurs are always planning the next steps while adhering to the current state at hand.

7. Risk

The tendency to go off the beaten path and take their own bets is a crucial trait.

Passage by Elizabeth Perry


“Victory comes from finding opportunities in problems.”

- Sun Tzu

Thanks for tuning in today! Let’s have a great week and start to February.



Profluence Sports by Andrew Petcash
The Petcash Pod 🌐
Insightful convos with the founders, athletes, and investors transforming the future of sports.