Profluence Sports by Andrew Petcash
The Petcash Pod 🌐
Weekly Roundup: Business of Athletes, Sports, & NIL (August 7-13)

Weekly Roundup: Business of Athletes, Sports, & NIL (August 7-13)

$2.5M for a college athlete, an array of athlete investors join Jake Paul's Betr, and a $1B company built on the back of social media platforms.

Audio Timeline:

1:25 - Feel good stories

  • Oscar Tshiebwe doing big things with his $2.5M of NIL money

2:20 - Business of Athletes

  • Jake Paul raised $50M for his new micro betting platform Betr, athlete investors include Ezekiel Elliot, DeSean Jackson, Richard Sherman, Braxton Berrios, and Dez Bryant.

  • Philadelphia Eagles’ running back Haason Reddick has joined R7 Energy Drink as an investor and brand ambassador.

  • Looking like British Open winner Cam Smith will accept a $100M deal to join LIV Golf.

  • The African Super League (soccer) is launching next August with over $100M in prize money between 24 teams.

  • Pittsburgh Pirates 3rd baseman Ke’Bryan Hayes is opening a metaverse-based store with web3 blockchain platform HUMBL.

  • Serena Williams announced her upcoming tennis retirement, along with leading a $5M Series A for the mental health and wellness company Wondermind.

9:05 - Name, Image, and Likeness

  • $1B TV Deal

  • Jim Harbaugh on getting athletes paid

  • The very first college athlete investor

  • $36,000 for every football and basketball player

14:30 - Future of Sports

  • The hatmaker, New Era, closed a $700 million fundraising round led by ACON Investments — the NBA, NFL, and MLB also participated.

  • Overtime completed a $100 million Series D, co-led by Liberty Media. Several investors doubled down including Jeff Bezos and Sapphire Sport.

  • Ticketmaster has partnered with TikTok for selling tickets natively.

  • 3STEP Sports, the nation’s largest youth sports event operator, has acquired Chicago based Sports Made Personal (SMP).

Interesting Stat

This is wild:

According to Echo Research, the average amount spent by sports fans each year is $725.

$100 billion — that's how much Americans spent on sports over the past 12  months - MarketWatch

Sports are also pretty recession-proof — with 76% of respondents saying they wouldn’t change their spending on sports.

Short Passage of The Week

Which zone are you living in and leading from the most right now? 

Zone 1: The Comfort Zone

  • Feels safe and in control

Zone 2: The Fear Zone

  • Affected by others’ opinions. Finds excuses instead of solutions. Self-doubt gets the best of most situations. 

Zone 3: The Learning Zone

  • Acquire new skills while extending beyond the comfort zone and dealing with challenges and problems.

Zone 4: The Growth Zone

  • Set new goals and conquer objectives while living your dreams and finding a deeper purpose.

“You never change your life until you step out of your comfort zone; change begins at the end of your comfort zone.”

Passage by Roy T. Bennett


David Beckham with a masterclass on leverage and long-term thinking👇

According to the latest data, roughly 90% of startups fail.


Knowing what percentage of businesses fail and why they fail can help startup owners manage risks and ensure that their new business succeeds.

Key Statistics

  • 20% of new businesses fail within the first two years.

  • 45% of new business startups don’t survive the fifth year.

  • 65% of new startups fail during the first ten years.

  • 75% of American startups go out of business during the first 15 years.

Go defy the odds!


“Simple is the ultimate sophistication”

Warren Buffett quote: Most investors, both institutional and individual,  will find that the...

Thanks for taking the time to go through this today!

Enjoy the rest of your day and we’ll talk tomorrow.



Profluence Sports by Andrew Petcash
The Petcash Pod 🌐
Insightful convos with the founders, athletes, and investors transforming the future of sports.