Profluence Sports by Andrew Petcash
The Petcash Pod 🌐
Weekly Roundup: Business of Athletes, Sports, & NIL (August 7-13)

Weekly Roundup: Business of Athletes, Sports, & NIL (August 7-13)

$2.5M for a college athlete, an array of athlete investors join Jake Paul's Betr, and a $1B company built on the back of social media platforms.

Audio Timeline:

1:25 - Feel good stories

  • Oscar Tshiebwe doing big things with his $2.5M of NIL money

2:20 - Business of Athletes

  • Jake Paul raised $50M for his new micro betting platform Betr, athlete investors include Ezekiel Elliot, DeSean Jackson, Richard Sherman, Braxton Berrios, and Dez Bryant.

  • Philadelphia Eagles’ running back Haason Reddick has joined R7 Energy Drink as an investor and brand ambassador.

  • Looking like British Open winner Cam Smith will accept a $100M deal to join LIV Golf.

  • The African Super League (soccer) is launching next August with over $100M in prize money between 24 teams.

  • Pittsburgh Pirates 3rd baseman Ke’Bryan Hayes is opening a metaverse-based store with web3 blockchain platform HUMBL.

  • Serena Williams announced her upcoming tennis retirement, along with leading a $5M Series A for the mental health and wellness company Wondermind.

9:05 - Name, Image, and Likeness

  • $1B TV Deal

  • Jim Harbaugh on getting athletes paid

  • The very first college athlete investor

  • $36,000 for every football and basketball player

14:30 - Future of Sports

  • The hatmaker, New Era, closed a $700 million fundraising round led by ACON Investments — the NBA, NFL, and MLB also participated.

  • Overtime completed a $100 million Series D, co-led by Liberty Media. Several investors doubled down including Jeff Bezos and Sapphire Sport.

  • Ticketmaster has partnered with TikTok for selling tickets natively.

  • 3STEP Sports, the nation’s largest youth sports event operator, has acquired Chicago based Sports Made Personal (SMP).

Interesting Stat

This is wild:

According to Echo Research, the average amount spent by sports fans each year is $725.

$100 billion — that's how much Americans spent on sports over the past 12  months - MarketWatch

Sports are also pretty recession-proof — with 76% of respondents saying they wouldn’t change their spending on sports.

Short Passage of The Week

Which zone are you living in and leading from the most right now? 

Zone 1: The Comfort Zone

  • Feels safe and in control

Zone 2: The Fear Zone

  • Affected by others’ opinions. Finds excuses instead of solutions. Self-doubt gets the best of most situations. 

Zone 3: The Learning Zone

  • Acquire new skills while extending beyond the comfort zone and dealing with challenges and problems.

Zone 4: The Growth Zone

  • Set new goals and conquer objectives while living your dreams and finding a deeper purpose.

“You never change your life until you step out of your comfort zone; change begins at the end of your comfort zone.”

Passage by Roy T. Bennett


David Beckham with a masterclass on leverage and long-term thinking👇

According to the latest data, roughly 90% of startups fail.


Knowing what percentage of businesses fail and why they fail can help startup owners manage risks and ensure that their new business succeeds.

Key Statistics

  • 20% of new businesses fail within the first two years.

  • 45% of new business startups don’t survive the fifth year.

  • 65% of new startups fail during the first ten years.

  • 75% of American startups go out of business during the first 15 years.

Go defy the odds!


“Simple is the ultimate sophistication”

Warren Buffett quote: Most investors, both institutional and individual,  will find that the...

Thanks for taking the time to go through this today!

Enjoy the rest of your day and we’ll talk tomorrow.