Profluence Sports by Andrew Petcash
The Petcash Pod 🌐
Weekly Roundup: Business of Athletes, Sports, & NIL (March 20-26)

Weekly Roundup: Business of Athletes, Sports, & NIL (March 20-26)

Two NFL QB's buy women's sports teams, Charles Barkley rips politicians over NIL, and fundraising comes to alternative basketball.

Audio Timeline:

(1:10) - Business of Athletes

  • TMRW Sports received an investment from Shaquille O’Neal, Dwyane Wade, and Kevin Durant.

  • England & Chelsea forward, Raheem Sterling has invested in the Afro-Caribbean grocery delivery service Oja.

  • NFL quarterback, Matthew Stafford, has invested in the NWSL team Angel City FC.

  • Tom Brady has purchased an ownership stake in the WNBA’s Las Vegas Aces.

(3:45) - Name, Image, and Likeness

  • Texas A&M receiver Jalen Preston signed a NIL deal with Gage Gandy Bail Bonds (one of the strangest I’ve seen to date).

  • Fairleigh Dickinson University has seen a 1,027% increase in page views since the start of the NCAA Tournament via Sidearm Sports.

  • NIL marketplace and solution, MOGL, has raised a $2.6M seed round led by Magarac Venture Partners.

  • Charles Barkley sounds off on politicians after being asked about NIL intervention during a CBS Sports broadcast, calling them all crooks.

(7:00) - Sports Business

  • Televised trampoline basketball league, SlamBall closed an $11M Series A round co-led by IA Sports Ventures and EbergCapital. Blake Griffin also invested.

  • NBC Sports Next and US Youth Soccer (USYS) announced a new multi-year technology partnership to build online and mobile content.

  • Youth sports organization Powers Gymnastics added $16.8M in a Series A round led by Relevance Ventures.

Interesting Stats

Came across some startup data I think you’ll enjoy:

  • 15.4% of the US population is involved in startups.

  • It takes 2-3 years on average for startups to make a profit.

  • Only 40% of startups are profitable, and 1/3rd of startups continue to lose money.

  • 61% of startups offer B2B solutions while only 39% of startups offer B2C solutions.

types of startups

According to Steve Blank, a startup is a “temporary organization designed to search for a repeatable and scalable business model”, while a small business runs according to the fixed business model.

Short Passage of The Week

7 Rules of Life

  1. Let it Go: Never ruin a good day by thinking about a bad yesterday.

  2. Ignore Them: Don't listen to what other people think of you. Live a life that is empowering to you. 

  3. Give it Time: Time has a beautiful way of healing.

  4. Don’t Compare: The only person you should try to beat is the person you were yesterday. 

  5. Stay Calm: It's okay to not have everything figured out. You'll get there.

  6. It’s on You: You are in charge of your happiness and life design.

  7. Smile: Life is short. Enjoy it while you have it. 

Passage by Clint Hurdle


Also thanks to The NIL Deal for writing an article about me this past week:

Follow-Up Interesting Stat

Numbers of startups by country in 2023:

Notable Countries:

  • 🇺🇸 USA = 77,399

  • 🇮🇳 India = 17,144

  • 🏴󠁧󠁢󠁥󠁮󠁧󠁿 England = 7,021

  • 🇨🇦 Canada = 3,900

  • 🇦🇺 Australia = 2,893

  • 🇧🇷 Brazil = 1,176

  • 🇳🇬 Nigeria = 816

  • 🇸🇪 Sweden = 723

I have no clue how Startup Ranking calculates this but it’s interesting nonetheless.

Business Jargon: Affiliates

Affiliate marketing is a process where publishers earn a commission by promoting a product or service made by another retailer or advertiser using an affiliate link.

The affiliate partner is rewarded a payout for providing a specific result to the retailer or advertiser (usually a sale).

Diagram on how affiliate programs work

Funny enough, there are some companies built entirely on referring users to sportsbooks such as DraftKings and FanDuel.


The payout for 1 user is between $150-250 😲


“Maybe other people will try to limit me but I don’t limit myself.” Jim Carrey

Thanks for tuning in today!



Profluence Sports by Andrew Petcash
The Petcash Pod 🌐
Insightful convos with the founders, athletes, and investors transforming the future of sports.