Profluence Sports by Andrew Petcash
The Petcash Pod 🌐
Weekly Roundup: Business of Athletes, Sports, & NIL (July 10-16)

Weekly Roundup: Business of Athletes, Sports, & NIL (July 10-16)

NBA and NFL break records, UCLA and the future of olympic sports, and a handful of analytics companies raise big money.

Audio Timeline:

0:35 - Feel good stories

  • $100k for cancer, Tony Parker, and Brussels’ $43M investment

2:25 - Business of Athletes/Sports

  • Sportlight, an athlete tracking startup, has raised $4.7M in funding to expand its operations from European Soccer to the NBA.

  • The NBA announced $10B in 2020-2021 revenue, while the NFL revealed $11.1B. Both are record-highs.

  • Esports in China grew 14% despite tougher regulations. It is the largest single-country market in the world with $403.1 million in e-sports revenue in 2021.

  • Gemini Sports Analytics, which has software to help interpret athlete data, raised a $1.5M seed round.

  • Cipher Sports Technology, an Australian sports betting operator, has raised $5M to fuel international expansion.

  • SCCG Venture Fund has opted to invest in Ronin Sport, which offers TV guides for live sports.

  • CLUB, a play-and-earn digital soccer game, has secured its first major round of funding at $3.1M.

8:55 - Name, Image, and Likeness

  • UCLA and the survival of non-revenue sports

  • Top basketball prospect gets involved with an NFT marketplace

  • Pennsylvania may soon allow NIL for high schoolers

  • Fanatics’ major deal with Nike in college sports

  • NIL meets the military

Interesting Stat

Not a fan of plateaus (as it means growth is stalling), and this is certainly an eye-opening one.


On average, Japanese folks are living 6 years longer than Americans at half the cost.

It makes you think…

Does wealth equal health in the US?

Short Passage of The Week

Commitment makes good things better and bad things worse. 

The more "all-in" you are on a good relationship, the better it becomes. The more you commit to a toxic relationship, the deeper you get trapped. 

The more you invest yourself in fulfilling work, the more your effort fuels you. The harder you work on a bad project or in an unsatisfying role, the more of a grind it becomes.

Passage by James Clear

Recommended Media

Was on the “Getting Off Course” podcast recently with Josh Waldron.

It was a great conversation covering many unique topics I think you’ll enjoy.


Touching short story you’ll enjoy👇

A ‘Bear Market’ is a period of at least 2 months when a broad market falls by 20 percent or more.

While this may sound daunting, it may be just the opportunity you as a young investor are looking for.

The market bleeding red and dropping is a sign of caution for those eyeing retirement, but for those with a time horizon, it should be a sign of opportunity.

Bear Markets are not an easy emotional ride, but when you can remove your emotions from the moment and think LONGER, you will see that a Bear Market is really a hunting ground.

A place where those who are patient will come back with a nice prize and maybe even a story.


“Worrying is like a rocking chair. It gives you something to do, but it doesn't get you anywhere.”


I appreciate you tuning in today!



Profluence Sports by Andrew Petcash
The Petcash Pod 🌐
Insightful convos with the founders, athletes, and investors transforming the future of sports.