Profluence Sports by Andrew Petcash
The Petcash Pod 🌐
Weekly Roundup: Business of Athletes, Sports, & NIL (Nov 27 - Dec 3)

Weekly Roundup: Business of Athletes, Sports, & NIL (Nov 27 - Dec 3)

NBA with an interesting move, soccer players make investments during World Cup, NIL has millions thrown around.

Listen on Spotify. Listen on Apple Podcasts.

Audio Timeline:

1:55 - Feel good stories

  • Alabama and Auburn team up for a good cause and a $100,000 donation for scholarships.

3:40 - Business of Athletes

  • Alex Morgan invested in Soccer Post, a large soccer retailer and online site.

  • Mario Gotze participated in the $5.5M seed round of Secjur, a German compliance and information security company.

  • Rumors are swirling that Cristiano Ronaldo is considering a $207 million per year contract with the Saudi Arabian squad Al Nassr FC.

6:00 - Name, Image, and Likeness

  •  Pack of Wolves NIL collective announced $25,000/year NIL deals for every scholarship football player at NC State.

  • Ohio State fans questioning NIL after CJ Stroud’s comments about the loss to Michigan not “defining” him.

  • Wiz Khalifa’s Taylor Gang Entertainment has signed 25 college athletes to NIL deals.

  • Deion Sanders is expected to accept the coaching job at Colorado leaving HBCU Jackson State University.

  • Penn State NIL collective Success With Honor has launched a $2 million fundraising campaign backed by a $1 million matching donation.

11:20 - Future of Sports

  • CROSSNET, the world’s first four-square-volleyball-like net game, has announced an investment from JB Capital.

  • Fnatic, an esports team and performance brand, announced a strategic partnership and investment with Hivemind Capital, a crypto asset manager.

  • The Rossignol Group, a sustainable mountain sports equipment and apparel company, has announced a $50M plan through 2026.

  • NBA is now allowing sovereign and endowment funds to purchase stakes in teams.

  • Korean eSports company DRX has received an investment from Wemade.

  • NBC Sports Next has acquired Albatros Datenservice, a German company, and Digital Golf Solutions, a French company. Both are leading golf technology companies in Europe.

  • BeONE Sports, an athlete training technology company, has raised a pre-seed round of over $500,000.

Interesting Stat



What we actually NEED, is getting more expensive.

And the WANTS, are much cheaper.

Short Passage of The Week:

  • Mindset matters. Routine matters. Consistency matters.

  • The way you speak to yourself can change your whole world.

  • Doing your best looks different every day. Be patient with yourself.

  • Focus less energy on what you can’t control and more on what you can create and impact.

  • Just live.

Passage by The Daily Coach

Recommended Media

Nearly a whole year of weekly roundup podcasts on Sundays.

The discipline is paying off

Only 10% of podcasters have published over 100 episodes.

I’m halfway there and have already hit the top 20% of followed podcasts (all while only having one guest episode ever).

My philosophy:

Take action violently in the things you know you should be doing, but be patient in expanding operations.

Guest episodes coming soon 🎙️


Alex Morgan is an extremely underrated businesswoman.

I love how she makes big moves and lets them slide under the radar (I’ve even paying attention though).

She’s slowly building an empire as her soccer career winds down.

Business Jargon

There is a great quote from Nigel Eccles, the co-founder of FanDuel, who said “when you build your first business, 80% of your time is wasted and 20% is well spent”.

This is why it’s extremely important to find the right mentors, advisors, investors, board members, employees, etc.

Nigel's billion dollar fantasy - The Irish News

It’s better to learn from other people’s mistakes than from your own experiences.

For example, there’s a big difference between:

  1. raising $500,000

  2. raising $500,000 strategically

I’ve seen so many companies make the mistake of taking cash from anyone (which usually doesn’t turn out well).


“If you approach the ocean with a cup, you can only take away a cupful; if you approach it with a bucket you can take away a bucketful” - Ramana Maharshi

Thanks for tuning in today!



Profluence Sports by Andrew Petcash
The Petcash Pod 🌐
Insightful convos with the founders, athletes, and investors transforming the future of sports.