Profluence Sports by Andrew Petcash
The Petcash Pod 🌐
Weekly Roundup: Business of Athletes, Sports, & NIL (Jan 30 - Feb 5)

Weekly Roundup: Business of Athletes, Sports, & NIL (Jan 30 - Feb 5)

UCLA athlete donates $22k, HOF Detroit Lions player releases CBD product, and some interesting NFL stats ahead of the Super Bowl.

Audio Timeline:

(0:50) - Feel good stories

  • College athlete donates $22,000 and Make-A-Wish is hosting an awesome Super Bowl event

(2:15) - Business of Athletes

  • The NFL salary cap is increasing from $208.2M to $224.8M for 2023.

  • Shinesty, a men's underwear company, signed a deal with Clemson basketball player Brevin Galloway after his “balls” video went viral.

  • Former NFL players Calvin Johnson Jr. and Rob Sims have launched their newest CBD product, Primitiv Performance.

  • Baseball star Shohei Ohtani has signed a massive endorsement deal with New Balance, other notable athletes include Kawhi Leonard, Zach Lavine, and Coco Gauff.

(5:45) - Name, Image, and Likeness

  • Boston College lacrosse midfielder Belle Smith signed a name, image, and likeness (NIL) deal with Senné, a Boston-based real estate advisory and investment firm

  • Nick Saban turned down two recruits asking for over $1.3M in combined NIL deals “I’m not paying a kid a bunch of NIL money before he earns it.”

  • LSU announced “Bayou Traditions” and also named it the official collective of LSU athletics.

(10:00) - Future of Sports

  • The Premier League has acquired an equity stake in fantasy sports NFT platform Sorare as part of a new four-year deal.

  • Venturerock, a $75 million sports tech fund that launched last fall, has made its first major investment in POGR, an esports/metaverse product.

  • Generative AI text-to-video startup Recut has been accepted into Tennis Australia’s inaugural AO Startups incubator program.

  • Sports For All, a multi-sport tech-driven platform, has joined Khelo India Youth Games as a sponsor for the next five years investing Rs 12.5 crore ($3.5M).

  • Ballislife, a basketball and lifestyle media company started in 2005, has raised $2.7M in Series A funding led by London-based Oakvale Sports Investco.

  • All In Team Sports, a sports SaaS for youth team management, has now raised $1.55 million to date.

Interesting Stat

This is wild…

According to data released by the NFL, there were 149 concussions during the 2022 regular season.

NFL faces intense scrutiny over concussion protocols | CNN

That's an 18% jump from 2021 (126) and 14% higher than the three-year average (130) between 2018 and 2020.

Short Passage of The Week

Master the Art of Showing Up

Mastery requires both impatience and patience.  Every action you take is a vote for the type of person you wish to become.

The impatience: 

  • To not waste time

  • To have a bias toward action

  • To work with a sense of urgency each day

The patience: 

  • To trust the process

  • To delay gratification

  • To wait for your actions to accumulate

Master the art of showing up. Time will magnify whatever you feed it. Good small habits can compound into greatness.  

Passage By: James Clear, Atomic Habits 


It’s cool to see athletes follow their passions outside of sports.

Business Jargon

Understanding the differences between a 401(K) and Roth Ira is important:

What is 401K? | IRA vs 401K | Retirement | Answers from Napkin Finance


“If people made products with the intention of helping people, rather than making money, they’d end up making a lot more money.” - Alex Hormozi

Thanks for tuning in today!



Profluence Sports by Andrew Petcash
The Petcash Pod 🌐
Insightful convos with the founders, athletes, and investors transforming the future of sports.