Profluence Sports by Andrew Petcash
The Petcash Pod 🌐
Weekly Roundup: Business of Athletes, Sports, NIL (May 1-7th)

Weekly Roundup: Business of Athletes, Sports, NIL (May 1-7th)

New NCAA rulings, $600K to Transfer Schools, and Pro Athletes Pouring Money in to NFT's

Audio Timeline:

0:35 - Feel Good Sports Story: Body Armor and Mamba Foundation

1:15 - NIL: NCAA rulings on collectives and sports betting, Deion Sanders, coolest deals of the week, and BC’s Zay Flowers offered $600k to transfer

7:39 - Athlete Biz/Investments: Devin Booker, new venture fund, generational wealth for athletes, NWSL gets KD and Kleiman

11:23 - Sports Biz/Tech: Betting funds to youth sports, Hooters, NFT companies continue to raise big bucks, and esports teams are booming

14:11 - Discussion on the mental health epidemic in college sports

Interesting Stat

The NCAA has released a dashboard highlighting transfer portal movement. (broken down by sport, month, and scholarship status)

View The Dashboard

Notable Figures:

  • A whopping 33,009 D-I athletes entered the portal between Aug 1, 2019 and July 31, 2021.

  • As of Jan. 10, 2022, 49% (16,270) had transferred to a new NCAA school, while 43% (14,293) remain in the portal and 7% (2,446) withdrew their names.

The 10 sports with the highest percentage of athletes who entered the portal during those two years...


  • Basketball: 31% have entered the portal (1,692 athletes)

  • Baseball: 18% (2,126)

  • FBS football: 16% (2,538)

  • Soccer: 13% (755)

  • Tennis: 13% (325)

  • FCS football: 12% (1,546)

  • Ice hockey: 12% (205)

  • Lacrosse: 9% (321)

  • Track & field: 8% (905)

  • Wrestling: 8% (207)


  • Basketball: 22% (1,134)

  • Beach volleyball: 15% (167)

  • Tennis: 12% (340)

  • Volleyball: 12% (650)

  • Softball: 11% (764)

  • Soccer: 11% (909)

  • Ice hockey: 8% (63)

  • Lacrosse: 8% (317)

  • Golf: 7% (162)

  • Track & field: 6% (864)

The transfer portal was launched in 2018 to help streamline the transfer process, but three recent changes — the COVID redshirt, one-time transfer rule, and NIL — have turned a school change into free agency.

Recommended Media

Interesting convo between Adam Breneman and Arizona Cardinals QB Trace McSorley this past weekend.

The 1:01:01 mark piqued my interest as they talk about NIL and what Trace is doing investment-wise.

Always cool to hear what really goes on within programs and not just noise from the outside.

Short Passage of The Week

Here are 7 traits of exceptional leaders we can incorporate into our own lives as teammates, colleagues, and leaders:

  1. Exceptional leaders are master storytellers.

  2. Exceptional leaders find opportunities to let others shine.

  3. Exceptional leaders seek advice and input from others.

  4. Exceptional leaders have their teams’ back during tough times.

  5. Exceptional leaders take accountability and know when to apologize.

  6. Exceptional leaders care while treating everyone with dignity and respect.

  7. Exceptional leaders express appreciation and give credit where credit is due.

Passage by Glen Leibowitz, CFO Consultant


The Power of Now is one of my favorite books of all time.

Great thread from Teddy breaking down what makes Navy SEALs elite👇

Inflation and interest rates are the best-understood financial concepts worldwide, but only 50% of adults know both.

Only 35%, in comparison, understand risk diversification. And roughly 45% of adults globally know about the concept of compound interest.

Average US National Financial Literacy Test Score by Age Group

The bottom line: a large percentage of the population is not financially literate.

How do we expect 18-23-year-old athletes to be?


“I am a great believer in luck. And I find the harder I work the more I have of it” - Thomas Jefferson


Thanks for reading The Petcash Post! Have a great day.



Extra Credit

Conor McGregor is one of the greatest entertainers of this generation.

It’s really impressive to see the business moves he’s made.

Profluence Sports by Andrew Petcash
The Petcash Pod 🌐
Insightful convos with the founders, athletes, and investors transforming the future of sports.