Profluence Sports by Andrew Petcash
The Petcash Pod 🌐
7 Athlete Billionaires, HS NIL x NFT's, Former NFL Players Starting A Company

7 Athlete Billionaires, HS NIL x NFT's, Former NFL Players Starting A Company

Weekly Athlete X Sports Business Roundup for March 27- April 2.

Audio Timeline:

0:50 - Feel Good Sports Stories: Mac Jones, Paige Bueckers, etc

1:56 - Business of Athletes: 7 Billionaires, Usain Bolt, etc

3:51 - NFL players start a company, Patrick Mahomes, Bills $850m stadium

6:12 - NIL (Callaway Golf, HBCU’s, HS legislation, Daymond John)

11:00 - Women’s Basketball and NCAA’s Mark Emmert

12:10 - Sports Tech: NFT’s + AR/VR + Gambling

Interesting Stat

In 2021, private equity firms doled out $51 billion on sports deals worldwide, with $3 billion buying minority stakes in teams, according to Pitchbook.

Short Passage of The Week

Duke head basketball coach Mike Krzyzewski left a copy of this poem in each of his player's lockers when he was coaching at Army West Point.

"If" by Rudyard Kipling:

If you can keep your head when all about you
   Are losing theirs and blaming it on you;

If you can trust yourself when all men doubt you,
   But make allowance for their doubting too;

If you can wait and not be tired by waiting,
   Or, being lied about, don’t deal in lies,

Or, being hated, don’t give way to hating,
   And yet don’t look too good, nor talk too wise;

If you can dream—and not make dreams your master;
   If you can think—and not make thoughts your aim;

If you can meet with triumph and disaster
   And treat those two impostors just the same;

If you can bear to hear the truth you’ve spoken
   Twisted by knaves to make a trap for fools,

Or watch the things you gave your life to broken,
   And stoop and build ’em up with worn out tools;

If you can make one heap of all your winnings
   And risk it on one turn of pitch-and-toss,
And lose, and start again at your beginnings
   And never breathe a word about your loss;

If you can force your heart and nerve and sinew
   To serve your turn long after they are gone,
And so hold on when there is nothing in you
   Except the Will which says to them: “Hold on”;

If you can talk with crowds and keep your virtue,
   Or walk with kings—nor lose the common touch;

If neither foes nor loving friends can hurt you;
   If all men count with you, but none too much;

If you can fill the unforgiving minute
With sixty seconds’ worth of distance run—
   Yours is the Earth and everything that’s in it,

And—which is more—you’ll be a Man, my son!

Recommended Media

Interesting article about paying college athletes.


Read the full white paper here:

Victoria Jackson (a sports historian at Arizona State) crushed this one!

Also, I try to focus on good news but this is wild….


NY Mets are the first MLB team to introduce facial recognition tickets. Not sure how I feel about this👇

Came across this one as well — great tips by Josh that applies to coaching, leading, and relationship building:

Did you know that there are two sides of FICA?

When a traditional employee looks at their payroll taxes, they will see a line item as FICA for an employee: 6.2% social security and 1.45% Medicare. Their company will pay the employer side of 7.65%.

However when you are an entrepreneur, you must pay both sides! So first thing you need to account for is 15.3% FICA taxes on the first checks you make. 

What To Keep An Eye On This Week

  1. Post tomorrow right here about valuing how much college athletes are worth that you won’t want to miss

  2. MLB opening day on Thursday

  3. The Masters (golf) starts on Thursday

Isn’t kind of funny how when one sport ends (college basketball) we get two more immediately.


“Things change. You just have to always, consistently, try to figure out what’s driving you. And not because other people are watching or your family’s gonna judge you. You just have to be as real with yourself as possible.” - Gary Vee


I appreciate you reading The Petcash Post on a consistent basis!

Have a nice rest of your Sunday.



Extra Credit

I’m not a huge fan of sports betting, but most of my friends are.

S/O to Josh for sending me this — I finally understand the language.

Money line bets

A money line bet is simply a bet on which team or competitor will win. The final score doesn’t matter. 

Point spread bets

The final score does matter. Betting on the point spread means you wager on a team winning or losing by a certain number of points. So the team you bet on needs to win (or lose) by a certain number of points — aka cover the spread — for you to win your bet. 

Futures bets

As the name suggests, futures bets are wagers on future events. Like when fans bet on a Super Bowl champion before the regular season has even started. 

Prop bets

Short for proposition bets, these are all about the details. Like who wins MVP, how many points a certain player scores, or which team will score first.

Parlay bets

Parlay bets combine several different bets. But the catch is you have to win each bet to win your parlay. The payout gets bigger with each wager you win.

Do get to keep all your winnings?

Absolutely not. You’re legally obligated to tell the IRS about all your gambling earnings and losses. And if you win $600 or more from a sportsbook — you’ll likely get a W-2G form on the spot or in the mail.

Profluence Sports by Andrew Petcash
The Petcash Pod 🌐
Insightful convos with the founders, athletes, and investors transforming the future of sports.