India Will Be The Next Sporting Capital (Here's Why)
India Will Be The Next Sporting Capital (Here's Why)
The explosion in growth across India (especially relating to sports) will be felt across the globe.
No joke…
If you want to create a billion-dollar sports company, you have a significantly greater chance of doing that in India compared to anywhere else in the world.
Why?
growing sports scene
huge increase in funding
talented congregation of developers
over 1.4B people (many who love cricket)
In 10 years, we’ll look back and be amazed at how much sports tech came out of India.
They use to lag behind the world — but thanks to the many developments we’ll explore in this briefing— they’ll be out in front soon.
Let’s Dive In 👇
On The Ground Indian Report
Sports in India are dominated by cricket with an estimated 90% of Indians following the sport.
This has led to a huge increase in the valuations of Indian Premier League (IPL) franchises — with some now worth over $1B USD.
Many of the teams have investors from the US, including even notable athletes.
Rajasthan Royals ($200M Valuation)
Chris Paul (NBA)
Kelvin Beachum (NFL)
Larry Fitzgerald (NFL)
Most other sports dwarf the size of the IPL…
However, team and individual sports such as field hockey, badminton, and kabaddi are continuing to attract young athletes, eyeballs, and revenues.
The upside and long-term potential of these sports are strong.
Why?
With 27.3% of its population aged between 15 and 29 years, India is among the youngest countries in the world.
The tech scene in India is flourishing:
Major player in the global technology industry, with a thriving startup ecosystem and a large number of well-educated technology professionals.
Home to a number of global technology companies — this has attracted foreign tech firms looking to tap into its vast talent pool.
And there are a handful of other advancements working in their favor…
India’s Digital Growth
Think about this…
India had 750 million smartphone users in 2021 — and it’s expected to reach 1 billion in the next few years.
India will also be the second-largest smartphone manufacturer in the next five years, according to a report from Deloitte.
Other areas positively impacting India’s growth:
democratic style of government
large (and growing) English-speaking population
And Indian athletes are starting to grow in recognition globally…
Indian Athletes in Business
We’re starting to see the model that American athletes made popular reach its way to India.
Last month, cricket star Shikhar Dhawan launched a $75M venture fund. (Several more funds with prominent players are set to be launched soon).
You thought Lebron James has influence…
Virat Kohli is the 4th most popular athlete in the world in terms of Instagram followers.
Lebron James self-labels himself as a “king” — Virat Kohli is a “god” to many Indians.
Conglomerates > Startups
A recent trend in sports is the rise of stock market for athlete platforms.
India is now getting one of its own (although the company is based in Canada).
A blockchain-based fantasy platform named Sportiqo has launched in India where users can invest or trade in players, just like stocks.
Not surprisingly, their CEO Saurabh Maloo stated that “India and cricket is the market we really want to explore.”
*Idea for entrepreneurs - a way to spot talented Indian athletes at the grassroots level (maybe through AI)
Just like in the west, India has large 3-letter agency conglomerates.
JSW - a subsidiary of the $22B conglomerate, JSW Group
ITW - a part of ITW Consulting Private Limited
Interestingly, conglomerate models work even better in places like India.
Why?
They are a low-trust society.
This is why Dream Sports has become such a force in sports across India — people trust them.
Their sports betting app, Dream 11, raised another funding round in 2021 at an $8B valuation.
On top of that, they launched a $250M sports tech fund, Dream Capital.
Here’s what’s interesting…
Mumbai finished as the top city in terms of sports tech investment in 2021 by a large margin (mostly thanks to Dream 11).
How India Will Continue Growing
India went from almost no international sports presence to one of the largest hubs across the world.
This has opened up employment across the country:
commentators
content creators
media personnel
unskilled workers
software engineers
India’s conversion into a global sports hub is beneficial for a huge segment of the population.
The global sports industry is estimated to be around $700 billion contributing around 1% of the world GDP.
But here’s where it gets interesting…
Sports contribute ~5% to the GDP in a lot of countries, whereas in India it contributes only 0.1% of the GDP.
Adding to this, there are now over 15 domestic leagues in the country — up from just 2 leagues seven years ago.
India’s sports infrastructure, technology, and leagues are lagging behind the West (for the most part).
But interestingly…
They’re ahead of the curve in blockchain technology.
And India (thanks to its immense density of high-quality engineers) will be building what’s coming in the near future.
Fun times lie ahead 🥂
Podcast 🎙
Today’s episode is all about India’s sporting ecosystem.
Eddie Fitzgibbon, co-founder & partner at Sports Rights Tech gives us the full briefing on India.
I HIGHLY recommend this one.
Check out the podcast episode here.
Thanks for reading today (and hopefully listening)!
Peace,
AP
Thanks to Yashveer Setia, Sports Rights Tech, for providing me with access to his reports after several weeks on the ground in India.
Additional Sources:
https://www.reuters.com/world/asia-pacific/india-set-overtake-china-worlds-most-populous-nation-2023-01-17/
https://www.thehindu.com/business/india-to-have-1-billion-smartphone-users-by-2026-deloitte/article65075151.ece
https://www.hindustantimes.com/sports/others/indias-first-sports-investment-platform-launched-101675875402220.html
https://www.moneycontrol.com/news/trends/features/hello-world-digital-indias-low-trust-problem-is-at-its-worst-7577391.html
Related article I found interesting…
A deeper look at India’s macroeconomics:
Esports is also big in India now https://indiacyberteam.in/
As Much as I would love to see India's Growth in the Sports Business, I can't overlook the reality of how poorly the Country of India is dealing with so many other issues. I'm not a Conservationalist, Enviromentalist, Eco-Warrior, Naturalist, or any such thing, but I simply can't overlook the present state of India when it comes to their Water Contamination, Waste Removal structure, Holestic Educational Structure, and major Classism problems.
Therefore, how can I advocate investing so much Capital for the Growth of the Sporting Industry in India when 70% of the people would not be able to partake in the support of the Sport in question because of socio-economic limitations?
I happen to really like India, for it's beauty and its people, but time and time again I'm met with the same anwers while they shrug-off such major questions to continue the status quo of their current Social Structure and exceedingly poor environmental conditions.
I was once asked a few piercing questions by an Elite Financial Guru that I know and he asked the following questions of me: "If I owned a Filtered Water Bottling Company, would I want them to fix the Contaminated Water issue in India, or would I want the Contaminated Water to persist?" Obviously the answer is clear. He then continued and asked me; "If you were within the ruling economic group of India, would you open the means in which the talented individuals may overtake your current position, or would you continue to make it exceedingly difficult if not impossible for them to do so?" Once again, the answer is Obvious indeed for those of a lower moral & ethical aptitude.
In addition, the Chinese are beginning to secure contracts within India, as the Chinese are beginning to lose ground internationally, so they may Fool the World into thinking that the manufacturing process is solely Indian in origin, but in fact The Chinese Govt. is funding/backing these new Companies and setting up their Contracts to benefit the Chinese Govt. in totality.
Forgive me for permitting my response to become somewhat Geo-Political, but I cannot overlook the truth of what is actually taking place in India currently.
I wish India all the best in growing their Sports Industry in sincerity.
God Bless Everyone
OMNIGod