Immersive technology is ushering in a new age of sports fandom. And it might just be sports’ saving grace… As of 2022, 27% of Generation Z said they actively dislike sports. While that (isolated) percentage may not trigger executives to sound the alarms, comparing it to previous generations tells a completely different story.
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Is there a source to the first numbers?
Which companies are the front runners in these technologies in the US?