Fusing Fan Engagement with Technology in Sports (this is the next wave of innovation)

Immersive technology is ushering in a new age of sports fandom.

And it might just be sports’ saving grace…

As of 2022, 27% of Generation Z said they actively dislike sports. While that (isolated) percentage may not trigger executives to sound the alarms, comparing it to previous generations tells a completely different story.

(But investors, sponsors, and…