A Shifting Market: The 12 Different Sports Investment Strategies
Insights for founder & operators on how they fit together, how to approach it, and where sports investing is headed next.
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The Different Sports Investment Strategies
The question is no longer whether to invest in sports or not...
It’s about how you want to do it.
Here’s a breakdown of the 12 investment strategies currently taking place in sports (and how they fit together):
1. Institutional Plays
It’s the professionalization of sports ownership…but structured like private markets.
*some people refer to this as the financialization of sports
Multi-Club Ownership
Groups like City Football Group and Diamond Baseball Holdings are building global networks of teams where they share talent pipelines, sponsorships, and data infrastructure.
I often describe MCOs as “portfolio theory meets video game control.”
The reality is that some groups are doing it really well, and others are struggling.
We wrote more about Multi-Club Ownership here.
Private Equity Rollups
PE firms are consolidating fragmented verticals like agencies, youth facilities, and event operators into scalable national platforms.
Think Unrivaled or 3STEP, where they’re trying to combine operational leverage with recurring cash flow businesses.
We’ve touched on this heavily in our piece “The Youth Sports Industrial Complex.”
*a lot of new folks are trying to enter this space, but struggling to find anchor assets