Volume Two: Inside the Media & Data Infrastructure of Youth Sports
Market maps, key stakeholder quotes, & more as we dive deep into the media control platforms shaping youth sports.
This is a preview of Volume Two of Youth Sports Mapping 2025.
Inside the full Volume Two report, we break down:
The complete Media, Stats & Analysis market map
How AI is collapsing costs across the ecosystem
What this means for founders, investors, operators, and venues
Key quotes and insights from leaders at Hudl, SportsEngine, Perfect Game, EventConnect, and PlayOn
If you’re building, investing, or operating in sports, this is required intel.
👉 Volume Two is now available exclusively inside the Profluence Community.
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Media Is Becoming Infrastructure
Youth sports media platforms used to revolve solely around recruiting.
Now, they’re focused on building ecosystems:
Leagues and operators are investing in media-first event models.
High school and club athletes are growing real audiences on TikTok, Instagram, and YouTube.
Platforms like MaxPreps, Overtime, Perfect Game, On3, Rivals, and 247Sports are becoming discovery engines.
This mirrors the broader creator economy, but youth sports is moving faster.
Why?
Rapid athlete turnover
Constant content generation
Built-in emotional storytelling
Increasing NIL awareness at younger ages
Youth sports are creating their “unique” media angles.
Key Stakeholder Quotes
Instead of just dropping insights ourselves…
We also spoke with industry giants to learn how they view the space.
Really interesting what Rob Ponger, CEO of Perfect Game, said regarding media: