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2/24 - Office Hours
3/6 - Founders Fundraising session
3/13 - RacquetX event
4/20 - PEAK SportsTech event
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🎙 Podcast
Rufus Huck - CEO, Sony Sports
As Sony expands beyond PlayStation and entertainment, Rufus gives great insight into their sports vertical and recent acquisitions.
💬 New Members
Sandesh Naik - DAZN
Donnie Dotson - Carry
Kyle Haener - Tunnl Labs
Fergus Wallace - Vital Sports
Thomas Coiner - Sport Feeds
Gregory Kuhfeldt - Edward Jones
Rocco Alberto Baldassarre - Human Data Intelligence
🔗 Connect directly with new members here.
*This is a preview of Volume Three of Youth Sports Mapping 2026.
Inside the full Volume Three report, we break down:
The complete rights holder market map
What this means for founders, investors, operators, and startups
Key quotes from leaders at Varsity Brands, RCX Sports, Pop Warner, Prep Network, and more
👉 Volume Three is now available exclusively inside the Profluence Community.
Not yet a member?
Private Equity Is Consolidating a Fragmented Market
There is no NFL-style central league office in youth sports… so private equity is building one through roll-ups.
Between 2023 and 2025, PE firms aggressively consolidated youth sports rights holders, event operators, and technology platforms.
The largest deal?
KKR’s $4.75B acquisition of Varsity Brands in August 2024, purchasing the company from Bain Capital and Charlesbank.
Varsity reportedly generates:
$3B in annual revenue
7,500 employees
600+ championships annually
8M athletes and students served
Key Players
A great place to start in this space is to look at the most notable organizations in each major sport:
