Profluence Sports

Profluence Sports

The Rise of Smart Courts: And How They Will Redefine Sports

The court is now the computer...a deep dive into the infrastructure shift happening across global sports.

Andrew Petcash's avatar
Andrew Petcash
Dec 11, 2025
∙ Paid

📅 Upcoming Member Events

  • 12/11 - Tampa, FL event at Golfology

  • 12/11 - Startup Pitch Competition w/ PEAK

  • 12/16 - Office Hours w/ Andrew & Scott

  • 12/17 - EoY Community Networking

🔗 Members can RSVP for events here


🎙 Podcasts

  • Ryan Petkoff - Family Office/Sports Insights

Ryan ran the Hunt family office for 17 years - they’re the owners of the Kansas City Chiefs.

🔗 Listen to the podcast here


💬 New Members

  • Geoff McQueen

  • Lior Koll - EasyCoach

  • Spencer Dennis - CoachNow

  • Caleb Eefting - Rolling Insights

  • Philip DiLandro - Tyton Partners

  • Angel Fernandez - EDGE Hydration

  • Lincoln Gunn - Straight Arrow News

  • Sebastian Lancestremere - Sport Thinkers

🔗 Connect directly with new members here.


🛠️ Fundraising Resources We’ve Added

✅ 300+ VCs That Accept Cold Pitches

✅ Ultimate Investor List of Lists (+5k VCs)

✅ 40 Pitch Decks That Raised Over $460M

✅ 144 Family Offices That Cut Pre-Seed Checks

✅ 400+ Seed VCs Backing Startups in the US & Europe

✅ Cap Table Mastery: How to Manage Startup Equity from Seed to Series C

✅ The Ultimate Startup Data Room Template (VC-Ready & Founder-Proven)

🔗 Members Can View Them On The Platform.


Inside the Smart Court Revolution

For decades, the only “digital tech” on a sports court was a scoreboard (and maybe a camera).

Today, the surface itself is turning into a data engine/computer.

Smart courts are one of the fastest-moving trends in sports (and are going to reshape many verticals of the industry).

Here is what you need to know 👇

What is a Smart Court?

A smart court is any playing surface upgraded with sensors, cameras, software, or tracking systems that:

  • Generate video content

  • Provide coaching insights

  • Capture performance data

  • Automate refereeing and scoring

  • Create new ways to monetize participation

The easiest way to put it…

Smart Courts DIGITIZE a physical sport.

History of Smart Courts

Smart courts feel new, but after digging deeper, it’s pretty clear that the idea has been developing for almost two decades.

What started with tennis is now spreading to pickleball, padel, basketball, volleyball, and even multi-purpose gyms.

I’d say there have been three clear waves:

1. Broadcast Era (~2000 to 2015)

The earliest version of a smart court started with professional tennis.

Hawkeye introduced multi-camera systems that could triangulate a ball's flight and determine whether it was in or out.

Hawkeye did two critical things:

  • It proved that technology could outperform humans in officiating

  • It conditioned fans and players to accept digital decision-making

At this stage, smart courts were expensive, heavy, and limited to pro environments.

2. Club & Academy Era (~2015 to 2020)

This is when cameras became cheaper, and cloud computing became accessible.

Companies like Playsight began installing multi-camera systems in tennis academies, padel clubs, and basketball gyms.

For the first time, clubs could offer:

  • Basic analytics

  • Instant replay and coaching tools

  • Automated video from fixed installations

This was the moment smart courts became a product rather than a novelty (expanding beyond just the pros to amateurs).

3. Computer Vision Era (2020 to Today)

The real breakthrough came when computer vision models could understand movement in real time without sensors or chips.

This unlocked:

  • Player development analytics

  • Automated highlight creation

  • Real-time shot and player tracking

  • Automated line calling for amateurs

  • Scalable installations across thousands of courts

Companies like SportsVisio and others began building consumer-ready versions that cost a fraction of the early systems.

This wave turned smart courts from “nice technology” into the future operating system of sports.

I’ll touch on where this space is going next at the end…

Why is All This Happening Now?

Three major forces are colliding…

In what I call “the 3 C’s” of smart courts:

This post is for paid subscribers

Already a paid subscriber? Sign in
© 2025 Profluence Holdings LLC · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture