The Gamification of Sports (and life)
Hitting the "dopamine centers" in the name of fan engagement is what targeting GenZ apparently looks like.
Eager to usher in a newer, younger group of sports bettors — the gamification of gambling has become an increasingly bigger business fueled by governments and pro sports.
But this doesn’t just apply to athletics…
Even Uber is a gamified app — it’s a dopamine reward center that fuels on your animal brain to accept more rides (and make more money).
Our liv…