The Future of Sports Lies In The Hands of Athlete Investors (for better or worse)
It feels funny to say this but…
The future of alternative sports, and even women’s sports, lies in the hands of athlete investors.
They also happen to be 90% men and mostly from the worlds of basketball and American Football.
This is perfectly on display in pickleball…
Pickleball is Run By Athletes
Pickleball went from 5 million players last year to over 36…