Profluence Sports

Profluence Sports

The Evolution of Athletes As Shareholders (And Why It Took So Long)

Equity or Endorsements? Athletes Have Been Exploring Their Options.

Andrew Petcash's avatar
Andrew Petcash
Jul 15, 2022
∙ Paid

The Cavinder Twins have been some of the most successful college athletes when it comes to name, image, and, likeness (NIL).

In June, they confirmed that they crossed the $1M mark — after signing a $500K deal with LifeWallet to play at the University of Miami (FL) next year.

Tweets with replies by Haley Cavinder (@CavinderHaley) / Twitter
Cavinders with LifeWallet (Miami’s NIL Collective)

One side note — I think it’s …

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