The Entertainment of Sports: The Business Model Is Flipping
Gen Z Is Ditching Traditional Sports At Alarming Rates — And What’s Taking Over
For thousands of years, sports have changed with the times:
Ancient Greece: Running and wrestling for glory
Colosseum: Gladiators fighting to the death
Today: A global, commercialized spectacle
But one thing has never changed…
Sports are about entertainment (and that entertainment is changing).
Let’s Dive In 👇
A Shift in Attention
In the effort to fully maximi…