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Profluence Sports
The Beginning of Creator-Led Sports Media

The Beginning of Creator-Led Sports Media

1st sports league Investment into creator media company via MLB and Jomboy is about to set a freight train in motion.

Andrew Petcash's avatar
Andrew Petcash
Jul 24, 2025
∙ Paid
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Profluence Sports
Profluence Sports
The Beginning of Creator-Led Sports Media
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The beginning of a new era in sports media investment is here…

Major League Baseball (MLB) recently took a minority stake in Jomboy Media - a breakout digital publisher known for baseball commentary, viral breakdowns, and creator-led content.

*This is believed to be the first time a pro sports league has invested directly in a creator-led media company.

This deal follows a rising trend:

  1. Good Good Golf (influencer golfers) raised $45M

  2. Dude Perfect (trick shot channel) sold a majority stake for $100M+

Let’s break it all 👇

  • What the deal includes

  • Why it matters for the future of sports and media

  • The broader trend of creator media getting real capital

  • Risks, opportunities, and where this space is headed next

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