The Beginning of Creator-Led Sports Media
1st sports league Investment into creator media company via MLB and Jomboy is about to set a freight train in motion.
The beginning of a new era in sports media investment is here…
Major League Baseball (MLB) recently took a minority stake in Jomboy Media - a breakout digital publisher known for baseball commentary, viral breakdowns, and creator-led content.
*This is believed to be the first time a pro sports league has invested directly in a creator-led media company.
This deal follows a rising trend:
Good Good Golf (influencer golfers) raised $45M
Dude Perfect (trick shot channel) sold a majority stake for $100M+
Let’s break it all 👇
What the deal includes
Why it matters for the future of sports and media
The broader trend of creator media getting real capital
Risks, opportunities, and where this space is headed next