Profluence Sports

Profluence Sports

The Athlete Family Office (And Its Increasing Popularity)

A look at where athlete empires are headed using Naomi Osaka and LeBron James as examples.

Andrew Petcash's avatar
Andrew Petcash
May 03, 2023
∙ Paid

Star athletes are aiming to set up what many would call a “family office” type environment.

They want to have their own:

  • Agency

  • Venture fund

  • Advisory board

  • Charitable foundation

  • Media/Production arm

Only a few have been able to successfully do this so far…

But it’s extremely powerful and will create generational wealth for those that have the ability to pull it…

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