Sports IP is Changing: The Rise of Phygital Products

• Four years ago, sports properties were trying to figure out barcodes.

• Three years ago, sports properties were trying to figure out blockchain.

• Two years ago, sports properties were trying to figure out NFTs.

• One year ago, sports properties were trying to figure out AI.

While some of these still apply…

There’s a big push in the world between physical & di…