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Sports Franchises: The Hottest Asset Class in the World

Sports Franchises: The Hottest Asset Class in the World

A $6.1B sale, unstoppable momentum, and a look at the new Wall Street of sports via data-driven insights.

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Andrew Petcash
Apr 03, 2025
∙ Paid
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Profluence Sports
Profluence Sports
Sports Franchises: The Hottest Asset Class in the World
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Team values are at all-time highs across traditional sports leagues (e.g., the Boston Celtics sold for $6.1 billion).

And with private equity now entering the space — the momentum behind franchise values won’t be slowing down anytime soon.

Here is a fascinating chart showcasing sports teams vs the S&P 500:

Today, we’ll explore what’s driving this appreciation, where the space is headed, and some more data-driven insights.

But first - here’s a chart outlining each league's private equity ownership rules:

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