Sports Creators (From The Lens of an Athlete vs. Influencer)
A look at how two creators (1 an athlete, 1 an influencer) built businesses around sports and their Name, Image, and Likeness.
Most industry reports have the global sports market between $350-$500B in 2022 and hitting $700B by 2026.
However, I think it’s FAR larger than that….
Especially, with the emergence of NIL and the com…