Sports Creators (From The Lens of an Athlete vs. Influencer)

A look at how two creators (1 an athlete, 1 an influencer) built businesses around sports and their Name, Image, and Likeness.

Most industry reports have the global sports market between $350-$500B in 2022 and hitting $700B by 2026.

However, I think it’s FAR larger than that….

Especially, with the emergence of NIL and the commercialization of youth sports (which I plan on covering soon).

But I’m here to talk about something else…

The benefits athletes & creators have had thanks …