Raising the Stakes: How Sports Betting is Revolutionizing Women's Sports

Betting Is The Fuel Women's Sports Needed (And It Will Carry New Leagues Also)

For rights holders, sports betting is a dream come true…

Betting = increased audience = more exposure to ads = more revenue.

And another thing…

It’s not just about boosting popular leagues like the NFL and NBA.

But also giving a chance to new ones (including on the female side).

• 2022 sportsbook handle = $96 billion

• 2023 sportsbook handle = $120 billion

Let’…