Sports As a Wedge: The Key to Unlocking Larger Market Sizes
Gatorade, Hyperice, & Whoop.
What do they have in common?
Besides the fact they’re all billion-dollar companies — they cleverly used sports as a wedge to capture larger market sizes.
Let’s Dive In 👇
Start Niche, Win Big
I’ve talked about this before so I won’t go too deep…
The biggest and most successful sports companies started small.
They then aggressive…