Profluence Sports

Profluence Sports

Saving NIL: It's Up To Big Brands (To Keep Players Getting Paid)

NIL is at an inflection point as donor money is drying up & new developments are taking shape.

Andrew Petcash's avatar
Andrew Petcash
Apr 19, 2023
∙ Paid

The title was a little dramatic but hear me out…

NIL is currently at an inflection — with a lot of dynamics at play.

And for it to continue on its upward trajectory, brands are required to be more involved (and also the help of 3rd parties).

Let’s Dive In 👇

NIL State of Play

*most of what I talk about today relates to revenue-generating college sports

Colle…

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