Rise of "Micro-Influencers" in Sports (With Key Case Studies).

$500 billion dollars.

That’s how much the “Creator Economy” is projected to reach by 2027, according to Goldman Sachs.

And this should come as no surprise…

Brands have realized that they no longer need to spend millions to create a 30-second Oscar-caliber commercial.

Instead, they can employ a roster of social media personalities to promote their product/…