Rise of "Entertainment Sports" (and its correlation with the creator economy)

Everything is going short! An inside look at the merge of NIL, sports, and the creator economy.

When NIL went live in July 2021, it was fair to assume its impact on the creator economy would only touch HS and college sports.

But looking reality in the face…

Its impact on the upstream verticals of professional sports is just as important (if not more).

Sports has always been a nice balance of:

• competition for the players

• entertainment for the fans

But …