The Revival of Skechers: How Sports Ignited Their Brand

Tons of lessons from the brands successful entrance into sports (particularly through pickleball and now basketball)

You may have heard the word on the street…

Reigning MVP of the NBA, Joel Embiid is set to sign a deal with Skechers.

And what the evolving brand has been able to do over the last few years is worth a deep dive.

They’ve executed to near perfection on every major trend — most of which have had a sports angle.

Let’s Dive In 👇

Hype Cycles

Most core trends seem…