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Reaching $1billion as a Sports Tech Company

A look at the key factors that helped sports companies reach these marks and the state of the sports tech market today.

Andrew Petcash's avatar
Andrew Petcash
Nov 06, 2025
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Reaching $1billion as a Sports Tech Company

To start…

A sports startup can be defined as a “business that innovates within the sports industry, offering unique solutions, products, or services that enhance the experience for participants such as athletes, fans, or organizations.”

The most successful ones have filled gaps in the sports ecosystem and eventually branched out to other adjacent industries.

While sports startups can be challenging to launch, the rewards are substantial.

Examples of Successful Sports Companies

So how did they get started?

Strava ($2B valuation)

Mark Gainey and Michael Horvath were avid cyclists who wanted a way to track their rides and connect with other athletes.

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