Private Equity Loves Sports (And Why The World’s Largest Firms Are Investing)

Inside the PE Playbook: The major firms, deals, strategies, trends to watch, and how money moves

The largest PE firms in the world all have sports plays now...

• KKR ($638B AUM): Varsity Brands, PlayOn, LeagueApps

• Blackstone ($1T AUM): Manchester United, Nike, Overtime

• Apollo ($512B AUM): Yahoo Sports, Liga MX, others

• Ares ($378B AUM): Miami Dolphins, Inter Miami, McLaren Racing

• EQT ($224B AUM): Sportradar, The Baller League, IMG Academy

• CVC ($186B AUM): LaLiga, Gujarat Titans, WTA, Premiership Rugby

• Silver Lake ($102B AUM): Endeavor, City Football Group, Diamond Baseball

This was nearly unthinkable not too long ago...

But sports is now seen as a prime asset class—one that is non-correlated to traditional markets and protected from technological innovations.

Let’s Dive In 👇

The PE Investor Map

This is one of the most important images in all of sports:

(because understanding who the main players are, what their strategies look like, and where their portfolios are shifting gives you a front-row seat to how sports is evolving).