Track Leagues: Evaluating The Next Great Sports IP Entities

The Track space is heating up! Today is a deep dive into the new leagues, current structures, governing bodies, & more.

I’ve been following Track closely over the last year…

And it’s time to dig deeper as the space is heating up after great momentum from the Paris Summer Olympics.

• Athlos’ first women’s track event is tonight (9/26).

• Winner’s Alliance investing in Michael Johnson’s track league.

• Diamond League announced an increase in payouts for athletes.

Let’s Dive In 👇

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