Profluence Sports

Profluence Sports

The New Form of Sports Ownership: Attach Athletes

Tax shields, amortization, and a massive influx of athletes jumping into pro sports team ownership.

Andrew Petcash's avatar
Andrew Petcash
Oct 04, 2023
∙ Paid

The NBA and NBPA recently agreed to a deal allowing players to invest in teams within their own league.

We saw over 40+ athletes invest in pickleball teams in the last 6 months.

  • Male players are jumping into the women’s game — like Patrick Mahomes and Kevin Durant who bought NWSL stakes.

  • Female players are jumping into the men’s game — like Alex Morgan …

This post is for paid subscribers

Already a paid subscriber? Sign in
© 2025 Profluence Holdings LLC · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture