Discover more from Profluence Sports by Andrew Petcash
New "Fandom" for Sports
The company rewarding sports fans for watching the games.
As the digital sports world evolves, teams are trying to capture the fans attention and keep them actively involved.
With the rise of e-sports and the metaverse, fans are seeking interactive experiences that allow them to participate in the action.
It’s not just about watching games anymore, but being a part of them and having the ability to be rewarded in the digital and physical world.
While this is starting in pro sports, I expect it to reach its way down to college and eventually maybe even high school.
Why just watch a game…when you can also get rewarded?
What Type of Sports Fan Are You?
Since you’re reading this, I’m assuming you’re a sports fan to some degree.
You will fall under 1 of 4 categories.
Non-fan - become aware by hearing about a sport or team and learning that they exist, and that it's possible to follow the sport or team.
Spectator - something about that sport or team attracts you. Most fans at this stage enjoy the sport or team for entertainment value - they want to watch a great game, but aren’t terribly concerned with the outcome.
Casual Fan - you start to become attached as the team means more to you than just entertainment. You want your team to win, and your rivals to lose, especially when the stakes are high like a playoff or rivalry game.
Dedicated Fan - when the team becomes "we" and not "them" and being a fan is part of your personal identity. The allegiance is formed and your loyal through thick and thin.
Why The Sports Fan is Being Transformed
Fans rarely consume sports passively, watching single games for uninterrupted hours.
They want to be involved in the game and feel like they have some stake in it. That is why sports gambling has taken off in the last few years.
This new platform offers something similar - with the ability to also watch games and get rewards (digital and physical) for making the correct predictions.
Sports have long been about entertainment, but the most important part of being a sports fan is community - enjoying sports together with other people.
Getting excited when your team takes the lead, being shocked by an unexpected play, getting angry at a bad call, or going crazy when you win the championship.
All of those experiences are changed and amplified when you have them together with other people.
Fans share knowledge whenever they talk about sports; recounting unforgettable plays, trivia, debating which player is better or just talking about last night's game.
Whether that's singing the fight song in the stands or tailgating before the game being part of a group activity strengthens the bonds between the members of that group.
What is GreenPark Sports?
GreenPark Sports is developing fan-forward, digital experiences and mobile games for the more than two billion “social fans” of sports and esports alike.
The free-to-play mobile app offers in-game experiences, allowing fans to battle it out through a variety of challenges and become the undisputed “Best Fans” of their league.
Players can earn rewards virtually - as well as exclusive tangible rewards.
GreenPark already has multi-year partnerships with the NBA, La Liga, and League of Legends.
Benefit From Being a Sports Fan
Instead of just watching a game for its entertainment value, GreenPark is allowing fans to be rewarded as well.
You’re most likely already watching Sunday Night football or a random Wednesday night game with Steph Curry.
You’re most likely already checking DraftKings during halftime to place some bets for the second half.
Why not also get rewarded while watching these games as well.
Throw on your VR headset and walk to the virtual arena with thousands of other fans to watch the game live, but in the digital world.
Play the mini-games and make predictions to enhance your digital character with NFT’s, win real-world experiences, and earn tokens that can converted to cryptocurrency or cash.
This might seem far-fetched, but it’s already here and growing.
I hope you had a great weekend.