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Move Over Pickleball: Padel Is HERE
The ultimate briefing on Padel, the next most popular sport quickly gaining popularity in the United States.
While pro pickleball is in a battle between the MLP and PPA…
Padel is slowly starting to creep into the United States.
Today I want to explore the following:
pickleball v. padel
padel inv. opportunities
and much more
Let’s Dive In 👇
What is Padel?
Padel is a cross between tennis and squash.
It is played with tennis rules, scoring, and a slightly smaller court — however, like squash, it has a glass wall in the back.
Some other things to note about Padel:
Fast-paced like tennis, with less range to travel.
Generally more athletic, addictive, and expensive to play than pickleball.
The sport is easy to pick up but harder to master.
How do you pronounce it?
I think “pah-dell” should be the standard, but you’ll also hear it called “paddle” — which can be confused with the American winter racquet sport.
We’ll divide this between the United States, Europe, and global.
37,000 courts and growing 22% CAGR
Huge in Spain and Sweden, reportedly more padel players than tennis players in those countries
Europe is the current epicenter of the Padel world.
300 courts, projected to double over the next year
In Pennsylvania, for example, there are only 4 total courts
The number of players isn’t tracked yet as it’s still too small
The United States has a minimal presence in Padel (hence the opportunity).
Recent data shows over 25 million Padel players worldwide ranging from ~100 different countries.
Padel is reported as being a $2 billion market — but it’s fragmented due to its newness making good data hard to come by.
The International Padel Federation (FIP) rankings have the top 73/100 male players and 72/100 female players as Spanish. 🇪🇸
A Message From The Padel Press
The Go-to Source for All Padel News
It’s no secret that Padel is on fire in the US, but no one was tracking the biggest stories in this sport…until now.
I’ve partnered with Litquidity to launch a weekly Padel newsletter — “The Padel Press”
If you want to stay up-to-date on Padel’s growth across the US, get access to unique opportunities, and learn more about the sport, sign up below!
The Padel Landscape
While there are many different verticals, the two most overarching are leagues and grassroots.
Globally there is a successful league called the World Padel Tour.
And get this…
The Qatar Sports Investment fund just purchased it for millions.
In the United States, you’ll find a brand new entity in the Pro Padel League (PPL).
There are soon to be 10 teams, with ~8 players on each one. The first season aired last year but did not attract much attention.
Leagues make the majority of their money through media rights, expansion fees, sponsorships, and tickets.
A lot of the opportunities lie in Padel clubs (as mentioned there are only 300 courts in the States as of this writing).
A few tidbits on padel courts/clubs:
range from $1M-$7M to construct
need to be private as municipal courts aren’t feasible at the moment
$100-200/hr are common rates to rent courts ($25-50/person)
It’s hard to find space in expensive real estate markets like NYC, Chicago, and Los Angeles.
As Padel grows in popularity — ancillary markets such as apparel, merchandise, and other niche opportunities will increase as well.
Pickleball v. Padel Pro Leagues
I don’t see the appeal in pickleball sustaining as a watchable media asset.
ESPN, Amazon, & CBS currently have TV deals
The most-watched pickleball match of all time was a celebrity event.
I believe pickleball went wrong in not storytelling around its athletes (think F1 and Netflix).
Having pro athletes and celebrities as owners was a nice initial boost — but may not be enough.
However, pickleball will continue growing as a grassroots sport and opportunity still exists in its infrastructure.
Not only will it appeal to grassroots players, but also on television.
Be Early To Padel, And Not Late To Pickleball
My second most popular briefing of all time was exactly one year ago “Pickleball: How to Profit Off America’s Fastest Growing Sport”.
At the time pickleball was still an attractive investment vehicle.
But now everyone knows about pickleball (which means you’re late to the party and most likely entering the market at the top).
Padel is still extremely early and the market opportunity is abundant if you have access to the right deals.
As always, I’m trying to help you stay ahead of the trends.
Padel is next up and I’m happy to share the findings with you.
Today’s guest is James Kimball, Founder of Novo Sports Group.
Former UFC and WWE Vice President — Kimball is now building his own talent agency.
You’ll enjoy this episode as we discuss:
Sports agency landscape
Running the WWE’s NIL program
Sports with underserved athlete clientele
Check out the podcast episode here.
ULTIMATE PADEL NEWSLETTER
Stay up to date on Padel as it expands into the United States: