Money (and Tactics) Behind Schools Switching Apparel Brand Sponsors

Under Armour pays UCLA $12M a year. Here's an inside look at the business behind college apparel sponsors.

When I arrived at Boston University, every sport had their own apparel sponsor.

Basketball was Nike.

Field Hockey was New Balance.

Lacrosse was Bauer.

Etc….

All of my initial gear was Nike, until Under Armour came along and signed the entire athletic department over to UA.

I went from wearing Kobe’s to wearing Curry’s basically overnight.

Most of my team…